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Chino, CA

Expanding a cafe’s brand and operations through equipment upgrades and marketing.

• Experienced leadership: Founded and operated by hospitality-focused entrepreneurs with a passion for creative dining.
• Community presence: Known locally for signature brunch dishes and a cozy, welcoming environment.
• Track record of growth: Increased annual revenue with strong performance metrics in FY24.
• Bond use of funds: Capital focused on purchasing new equipment and enhancing marketing efforts.
• Strategic outlook: Plans include brand development and potential expansion to additional locations.

Wara Cafe, operated by Essen Inc, is raising funds through a bond offering to enhance its operations and prepare for future expansion. Located in Chino, California, the cafe is known for its modern comfort food and craft coffee, offering dishes such as wagyu burgers, avocado toast, and fried chicken croffles. The funds from this offering will primarily support working capital needs, including the purchase of equipment and execution of marketing strategies aimed at increasing brand visibility. This approach aligns with their broader goal of creating memorable culinary experiences and fostering community connection through food.

The bond raise supports Wara Cafe’s continued growth and evolution within the competitive food service industry. With over a million dollars in revenue generated in FY24 and a track record of quality service, the company is looking to build on its momentum by investing in brand development and operational upgrades. The business has established itself as a local favorite and intends to leverage its current success to explore new opportunities, including the potential opening of an additional location. Through this raise, Wara Cafe aims to expand its footprint while staying true to its mission of delivering high-quality, approachable cuisine in a welcoming environment.

Company Info

Wara Cafe is a Chino-based brunch and coffee spot offering modern American cuisine and raising funds to expand operations and marketing.

Wara Cafe, operated by Essen Inc., is a full-service restaurant located in Chino, California, serving modern American breakfast and brunch alongside craft coffee. Founded in 2019, the cafe is known for its approachable yet inventive menu, including items like fried chicken croffles, wagyu burgers, and espresso drinks. The business emphasizes fresh ingredients, community connection, and culinary creativity within a cozy, laid-back atmosphere that attracts over 2,600 Instagram followers and growing customer loyalty.

Wara Cafe has shown consistent financial growth, with revenue rising from $621K in FY23 to over $1M in FY24. The cafe is currently raising $124,000 via a 10.75% interest bond offering to be repaid over 36 months, with 94% of funds allocated toward equipment purchases and marketing to support expansion. With 18 employees, a strong community presence, and plans to open a second location, Wara Cafe aims to scale its unique blend of hospitality, creative comfort food, and coffee culture.