Raise closed, search for fresh raises on Seedstage

Boca Raton, FL

Expanding a clinically-backed functional water brand across retail and digital channels.

• Clinically supported product: Patented ACH Technology® shown to enhance cellular hydration.
• Established retail footprint: Available in 1,900+ stores including major national chains.
• Award recognition: Winner of Best Functional Water and 2024 finalist across four categories.
• Experienced leadership: Team includes builders of billion-dollar beverage brands.
• Scalable market strategy: Omni-channel approach across retail, e-commerce, and influencer marketing.

Jovē is a functional water brand seeking funding to expand its market presence and scale its operations. With a proprietary formula backed by clinical research, the brand has developed patented ACH Technology designed to enhance cellular hydration and support skin health. Jovē is currently available in over 1,900 retail locations nationwide, including partnerships with major chains such as Publix, Kroger, and The Fresh Market. The company positions itself within the growing functional water segment, leveraging a science-backed product and award-winning branding to stand out in a crowded marketplace. This investment round aims to fuel further growth through expanded marketing, new distribution channels, and product development.

With a leadership team that includes industry veterans responsible for launching billion-dollar brands like vitaminwater and BODYARMOR, Jovē combines beverage expertise with a clear consumer proposition. The brand is targeting the health-conscious consumer base seeking more than basic hydration, offering a differentiated product with proven efficacy. Jovē’s strategy includes omni-channel expansion, from retail to e-commerce, and a strong emphasis on storytelling and brand loyalty through influencer partnerships and digital campaigns. The fundraising will support scaling these efforts, including entering new markets and packaging formats to reach environmentally conscious younger consumers. Jovē’s mission is to become a go-to choice in the $54.6 billion bottled water market by offering hydration with measurable benefits.

Company Info

Jovē is a clinically tested functional water brand leveraging patented technology and industry expertise to lead in the growing premium hydration market.

Jovē is a functional water brand developed by AIM Beverages LLC that focuses on enhancing hydration at the cellular level using its patented ACH Technology. The company has created a clinically tested formula that includes proprietary liquid silica, shown to support both hydration and skin health. With distribution already in place at over 1,900 major retail locations including Publix, Kroger, and The Fresh Market, Jovē is strategically positioned in the growing premium and functional water segment, valued at 9.4 billion dollars by 2032. The brand sets itself apart from traditional bottled water by positioning hydration as a long-term relationship—what it calls a “hydrationship”—emphasizing loyalty and scientifically backed benefits.

Led by beverage industry veterans who have played key roles in scaling billion-dollar brands like vitaminwater and BODYARMOR, Jovē combines product innovation with a bold, consumer-centric marketing approach. The company’s omni-channel strategy spans retail, e-commerce, and digital marketing initiatives designed to engage consumers across touchpoints. Jovē also boasts strong customer retention metrics and award recognition, including Best Functional Water in 2023. With a hybrid sales model and expanding product formats such as recyclable cans, Jovē aims to capitalize on shifting consumer preferences toward healthier, science-backed hydration options.