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West Palm Beach, FL

Relaunching and expanding a clean, premium rum brand to capture market share from vodka and tequila drinkers.

• Health-conscious product design: Zero sugar, zero carbs, gluten-free, and only 60 calories per serving.
• Proven brand legacy: Created by the founder of Island Company, a recognized luxury lifestyle brand.
• Rapid expansion: Already distributed in 35 states and several Caribbean and international markets.
• Award-winning quality: Recipient of Gold and Silver medals in prestigious global spirits competitions.
• Strategic brand extensions: Launching new ready-to-drink cocktails and luxury food products like rum cake.

Island Company Rum is raising funds to support the relaunch and expansion of its premium rum brand, designed to appeal to health-conscious consumers and redefine how rum is perceived in the spirits market. With zero sugar, zero carbs, and just 60 calories per serving, the brand targets vodka and tequila drinkers, especially among women, by offering a clean, smooth spirit that stands apart from traditional rums. Backed by an award-winning lifestyle brand legacy and led by founder Spencer Antle, Island Company Rum is focused on establishing itself in the Ultra-Premium Rum category through high-end positioning and lifestyle-driven marketing.

Funds raised will support further distribution, product development, and marketing initiatives, including the launch of ready-to-drink cocktails and complementary products like Island Company Rum Cake. The company has already established retail and distribution in 35 U.S. states and multiple international markets, with plans to expand across travel retail, luxury hospitality, and resort channels. By leveraging deep industry relationships and a proven creative strategy, Island Company Rum aims to grow market share by attracting consumers from other spirit categories and introducing a new standard for modern rum.

Company Info

Island Company Rum is a premium, health-conscious rum brand targeting vodka and tequila drinkers through award-winning products and lifestyle branding.

Island Company Rum is a relaunch of a previously established luxury rum brand focused on offering a clean, health-conscious spirit with zero sugar, carbs, or gluten, and just 60 calories per serving. Distilled five times and aged for three years, the product is marketed as a smooth alternative to vodka and tequila, particularly appealing to female and non-rum drinkers. The rum has received multiple international awards and is positioned in the ultra-premium segment. It is available in 35 U.S. states and several international markets, including the Caribbean and select global destinations.

Founded by Spencer Antle, who previously built a successful island lifestyle apparel brand, Island Company Rum leverages long-standing relationships with luxury resorts, a strong design and branding team, and a vertically integrated supply chain. The brand is expanding into ready-to-drink cocktails and other branded products like rum cakes to broaden market presence across various retail channels. Its strategy includes lifestyle event marketing, global travel retail, and expansion into luxury hospitality venues. The brand differentiates itself through high-quality packaging, proprietary IP, and a distinctive flavor profile aimed at shifting perceptions of rum consumption.