Raise closed, search for fresh raises on Seedstage

Murray, UT

Tokenizing Overstock.com intellectual property to build an investor community and support brand growth.

• Investor community focus: Building a network of loyal investors and customers around the Overstock brand.
• Revenue sharing model: Token holders may benefit from the net sales of Overstock.com.
• First digital offering: Launch of Commercial Strategies’ first Regulation CF offering tied to real-world assets.
• Strategic brand support: Funds to enhance awareness and market presence of the Overstock brand.
• Future token benefits: Potential for token holders to access exclusive product launches and offerings.

Commercial Strategies is raising funds to tokenize intellectual property related to the Overstock brand, aiming to build communities of investors who will share in brand revenues and act as loyal customers and social advocates. The funds will be used to support Commercial Strategies’ financial flexibility, enhance market awareness for its tokenized securities, and strengthen the Overstock brand presence through investor engagement. The company, a wholly owned subsidiary of Beyond, acquired trademark rights from Beyond and licensed them back under a royalty agreement, creating a structure where investors can benefit from net sales through token ownership.

This offering marks the first in a series of planned Regulation CF offerings by Commercial Strategies, allowing investors to participate in the Overstock brand’s growth and receive potential dividends based on brand revenue. Future benefits for token holders may include exclusive opportunities such as early access to new products. The initiative ties the value received by investors directly to the performance of the Overstock intellectual property. Commercial Strategies’ broader objective is to foster a sense of community among investors who are aligned with the brand’s success, thereby reinforcing customer loyalty and creating an interactive ownership experience centered around Overstock.com.

Company Info

Commercial Strategies, Inc. tokenizes Overstock intellectual property to create investor communities that share in brand-generated revenues.

Commercial Strategies, Inc., a subsidiary of Beyond, Inc., manages intellectual property related to the Overstock brand. It holds several U.S. trademark registrations and licenses these trademarks back to Beyond, Inc. for use in online retail and wholesale services, receiving annual royalty payments and reimbursement for trademark-related expenses. The company also supports the acquisition and registration of additional trademarks to expand the Overstock brand’s reach.

Commercial Strategies maintains oversight of the trademarks and collaborates with external partners like Kirkland’s to extend the Overstock brand into physical retail locations. Its role centers on protecting, managing, and enhancing the value of the Overstock trademarks while fostering brand loyalty and community engagement through its intellectual property strategy