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Brea, CA

Opening a first retail storefront to expand a family-owned bakery known for premium cupcakes and community connection.

• National recognition: Featured on Food Network’s Cupcake Wars for creativity and flavor.
• Family-driven growth: Founded and operated by a mother and her children.
• First physical storefront: Funding will enable renovations and equipment purchases for a welcoming space.
• Interactive dessert experience: Build-Your-Own Cupcake Cart offers a unique and fun customer activity.
• Strategic expansion: Plans for a second location and new revenue streams over the next few years.

The Classic Cupcake is raising funds to open its first physical storefront, building on 14 years of success as a family-owned bakery known for its handcrafted cupcakes, cookies, and coffee. The company will use the capital to complete renovations such as tenant improvements, signature decor elements like a flower wall and neon signage, and purchase essential equipment like ovens, freezers, and espresso machines. These upgrades are aimed at creating a welcoming, visually appealing space that enhances the customer experience while supporting operational efficiency and production capacity.

Founded by Sarah Urzua and her children, The Classic Cupcake grew from a home-based venture into a beloved local brand with national recognition from its appearance on Food Network’s Cupcake Wars. Funds will also provide critical working capital for staffing, marketing, and initial operations, enabling the team to launch strongly and build a solid foundation for long-term growth. Future plans include expanding to a second location and developing new revenue streams such as catering and event services, all while remaining committed to the brand’s values of quality, creativity, and community connection.

Company Info

The Classic Cupcake is a family-owned bakery offering handcrafted cupcakes, cookies, and coffee with a personalized, community-focused experience.

The Classic Cupcake is a family-owned boutique bakery based in Brea, California, known for handcrafted cupcakes, cookies, and coffee. With a strong focus on creativity, premium ingredients, and a personalized customer experience, the bakery offers a Build-Your-Own Cupcake model that allows guests to customize their treats with various flavors, fillings, and toppings. The business gained national recognition through an appearance on Food Network’s Cupcake Wars and continues to build a loyal community through quality, consistency, and charm.

Founded by Sarah Urzua, The Classic Cupcake has grown from a home-based venture into a beloved local brand over 14 years. Looking ahead, the business plans to open its first physical storefront, enhancing the customer experience with a stylish interior, a signature flower wall, and interactive dessert offerings. Future plans include expanding to a second location, introducing new menu items, and exploring additional revenue streams like catering and partnerships, all while maintaining its commitment to family values and community connection.