LawyerUp Holdings on Loupt

Raise closed, search for fresh raises on Seedstage

Denver, CO

Scaling an AI-powered legal matchmaking platform to improve access and client-lawyer alignment.

  • AI-powered platform: Uses natural language processing to match clients with lawyers based on real experience.
  • Early traction: Over 80,000 visitors and thousands of matches since launch in late 2024.
  • Strong leadership: Team includes a veteran corporate lawyer and experienced tech executive.
  • Platform development: Functional AI engine with 95%+ accuracy in legal classification testing.
  • Expansion focus: Seeking to onboard 1,000 lawyers and extend reach across more jurisdictions.

Juricon is raising funds to support platform upgrades, marketing, and customer acquisition as it scales its AI-driven legal matchmaking service. The platform leverages natural language processing and machine learning to match clients with lawyers based on real experience, relevance, and availability rather than practice area labels or paid listings. This approach streamlines legal connections for clients who may not know what kind of legal help they need, while delivering qualified leads and automated intake tools for attorneys. Funds raised will enable completion of the beta platform, expansion into new markets, and enrollment of up to 1,000 lawyer customers.

Built by experienced legal and technology professionals, Juricon has already shown traction with over 80,000 website visitors and thousands of successful matches. Its AI engine has demonstrated over 95% accuracy in identifying legal practice areas in testing, and the company plans to deepen these capabilities. The long-term vision includes evolving into a broader legal technology suite offering practice management, client communications, billing integration, and AI-assisted virtual legal assistants. Positioned as a more effective alternative to ad-driven directories and lead generation platforms, Juricon addresses inefficiencies in legal access and client acquisition across both consumer and business legal needs.

Company Info

Juricon is an AI-driven platform that intelligently connects clients with qualified lawyers based on experience, not advertising.

Juricon, the operating name of LawyerUp Holdings, is an AI-powered platform designed to match clients with lawyers based on actual experience and case relevance rather than marketing or pay-to-play rankings. By leveraging natural language processing and machine learning, Juricon allows users to describe their legal needs in plain language and receive intelligent, jurisdictionally relevant attorney matches. Clients can then book consultations directly through the platform, while lawyers receive qualified, context-rich leads without the typical inefficiencies of traditional directories.

The platform targets both individuals and small law firms, offering subscription plans and integration tools to streamline intake and client engagement. Since its commercial launch in October 2024, Juricon has processed thousands of legal matches, drawn over 80,000 unique visitors in Q1 2025, and achieved a Google Ads click-through rate of over 14 percent. Its business model includes recurring subscription revenue and optional service fees, with plans to expand into AI-assisted practice management tools. Future goals include scaling nationally, enhancing AI capabilities, and expanding access in underserved legal markets like immigration, family law, and small business services.

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