View details of this raise on Seedstage

Encino, CA

Scaling clean, plant-based first aid solutions to replace outdated, chemical-heavy products.

• Clean ingredient mission: Replaces harsh traditional products with safe, plant-based alternatives.
• Rapid consumer adoption: Achieved 10K+ unit sales without paid advertising and strong repeat rates.
• Retail momentum: Available in over 100 stores and growing across multiple states.
• Product expansion: Launching new SKUs including compostable bandages and natural ointments.
• Strategic growth focus: Omnichannel strategy with Amazon, TikTok, and premium retail partners.

All Better Co. is reinventing the first aid category by addressing a lack of innovation in products that have remained largely unchanged for decades. Traditional first aid solutions often contain harsh chemicals, allergens, and environmentally harmful ingredients. All Better Co. introduces a new standard by offering clean, skin-supportive, and plant-based alternatives that are safe for everyday use. Their products are designed for the whole family and feature proprietary formulations with innovative packaging that enhances ease of use. The company’s approach aligns with shifting consumer preferences toward natural ingredients and sustainability, targeting a multi-billion-dollar segment within the broader personal care market.

The company is raising capital to support the next phase of its growth, including expanded retail distribution, new product development, and increased digital marketing. Having already built momentum through sales on Amazon, TikTok Shop, and retail partners like Erewhon and Pop Up Grocer, All Better Co. is now focused on scaling their operations and improving inventory readiness to meet rising demand. With a loyal customer base, strong gross margins, and high repeat purchase rates, the brand is positioned for long-term growth. Funds from this raise will be used to enhance retail partnerships, expand product offerings such as compostable bandages and ointments, and strengthen All Better Co.’s position as a leader in modern, skin-friendly first aid.

Company Info

All Better Co. offers clean, plant-based first aid and skincare products designed for everyday use by modern families.

All Better Co. is a personal care company reimagining the first aid category through clean, plant-based, and dermatologically safe products designed for modern families. Founded by two mothers seeking better solutions for everyday skin needs, the company produces proprietary formulations that avoid common irritants and harsh chemicals. Their product line includes treatments for bug bites, sun care, wound care, and hydration, all featuring innovative packaging for ease of use and daily application. All Better Co. aims to replace outdated first aid options with effective, skin-supportive alternatives that align with today’s consumer demand for transparency and functionality.

Operating with a high-margin omnichannel model, All Better Co. sells direct-to-consumer, through Amazon and TikTok Shop, and in over 100 physical retail locations including Erewhon and Pop Up Grocer. The brand has achieved over $510K in sales with minimal advertising, maintaining strong customer loyalty and repeat purchase rates. With additional retail and international expansion planned, the company is addressing a $12B+ market opportunity across multiple skincare segments. All Better Co. leverages a mission-driven approach that blends clean ingredients, thoughtful branding, and scalable distribution to modernize a traditionally stagnant product category.