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Concord, NC

Expanding a handcrafted gourmet popcorn brand into national retail and direct sales channels.

• Diverse ownership: Veteran, Woman, and Black-owned business with strong community leadership.
• Award-winning brand: Recognized by local chambers and business organizations for growth and innovation.
• Extensive flavor portfolio: Offers over 200 handcrafted popcorn flavors using premium ingredients.
• National expansion strategy: Funding supports retail placement, e-commerce upgrades, and marketing.
• Operational momentum: Lowered cost of goods sold by over 25% while growing production capacity.

Popstarz Popcorn is raising funds to expand its gourmet popcorn business and grow into a nationally recognized snack brand. Based in Concord, North Carolina, this Veteran, Woman, and Black-owned company offers over 200 unique handcrafted flavors using premium, ethically sourced ingredients. From traditional buttery caramel to inventive creations like Cookies & Cream and Cherry Lemon Sun Drop, Popstarz serves a wide array of customers—from local shoppers to celebrities and Fortune 500 companies. The business has already gained local acclaim, including multiple business award nominations, and has significantly reduced its cost of goods sold to improve margins. With strong community roots and growing demand, Popstarz is poised to scale its direct-to-consumer and retail presence nationwide.

Funds from this campaign will support critical areas of growth: securing shelf space in retail stores, investing in digital sales infrastructure, boosting marketing, and enhancing production capacity. The company plans to use proceeds to hire a Director of Business Development, revamp its website, and launch a nationwide brand campaign. These steps are part of a broader three-year vision to achieve $3 million in annual sales by increasing brand visibility, streamlining operations, and building strategic partnerships. By investing in Popstarz Popcorn, supporters are backing a fast-growing, family-run business that’s redefining the gourmet popcorn space through creativity, community connection, and high-quality snacks.

Company Info

Popstarz Popcorn creates over 200 gourmet popcorn flavors and is scaling nationally through retail, direct sales, and marketing.

Popstarz Popcorn is a family-owned, veteran-owned, and Black-owned gourmet popcorn business based in Concord, North Carolina. Founded during the COVID-19 pandemic, the company has quickly scaled from a home-based operation to a prominent independent retailer. Known for its bold approach to flavor, Popstarz offers over 200 handcrafted popcorn varieties made from high-quality ingredients, including ethically sourced cocoa and premium North Carolina kernels. Their offerings cater to both casual snackers and large clients, including Fortune 500 companies, sports teams, and event planners.

With a showroom near Charlotte Motor Speedway and a national customer base, Popstarz Popcorn is focused on expanding production, enhancing its online presence, and entering major retail markets. The business plans to strengthen operations, launch a national marketing campaign, and build direct sales channels to support long-term growth. Future goals include securing placement in 50–100 retail stores and reaching $3 million in U.S. sales over the next three years. Led by co-owners Tavia and Derrick Jackson, the company aims to become a household name in the gourmet snack space while maintaining its commitment to quality, creativity, and community engagement.