Raise closed, search for fresh raises on Seedstage

Murray, UT

Tokenizing the buybuy BABY brand to build a community of investor-advocates who share in its revenue and support its growth.

• Backed by a public company: Zion Peaks is a wholly owned subsidiary of Beyond, Inc.
• Revenue-sharing model: Investors share in buybuy BABY online sales via dividends, if declared.
• Trademark-secured structure: The company holds U.S. and international trademarks for the brand.
• Community-based brand support: Investors become engaged brand advocates and loyal customers.
• Tokenized digital asset offering: Securities are issued and may be traded on the tZERO platform.

Zion Peaks, Inc., a subsidiary of Beyond, Inc., is launching a Regulation CF offering to fund the buybuy BABY IP Token, a tokenized digital security linked to the intellectual property of the buybuy BABY brand. Through this offering, Zion Peaks is creating a community of retail investors who will not only share in future revenue from the brand’s e-commerce platform but also serve as active brand advocates and loyal customers. The offering is hosted on the tZERO platform and includes preferred pricing for Beyond, Inc. shareholders. Investors will receive Series A Preferred Stock, and the company may declare annual dividends funded through royalties generated from its trademark license agreement with Beyond, Inc.

The funds raised will be used to build financial flexibility for Zion Peaks, support the development of the token market, and boost awareness of the buybuy BABY brand. Future investor benefits may include exclusive product previews and continued participation in the brand’s growth. The initiative represents a novel intersection of digital securities and brand engagement, targeting individuals who want to contribute to and benefit from the revitalization of a well-known retail brand through community ownership and involvement.

Company Info

Zion Peaks offers tokenized securities tied to buybuy BABY’s IP, providing investors with revenue-linked returns and community engagement.

Zion Peaks, Inc., a wholly owned subsidiary of Beyond, Inc., manages and monetizes the intellectual property associated with the buybuy BABY brand. The company owns U.S. and international trademark registrations related to the brand and licenses them back to Beyond, Inc. in exchange for royalties and expense reimbursements. Zion Peaks has launched its first Regulation CF offering to allow investors to purchase Series A Preferred Stock, which is structured as a tokenized digital security. This offering links investor returns to a portion of net sales from buybuyBABY.com.

The company’s goal is to form investor communities that support and promote the brand while benefiting from its growth. Token holders may receive annual dividends based on 1% of the website’s net sales, subject to the company’s board approval and lawful ability to pay. Shares are priced at $5 for current Beyond, Inc. shareholders and $10 for all other investors, with plans to facilitate future trading through the tZERO platform. Zion Peaks aims to create a dynamic ecosystem of loyal customers, investors, and brand advocates by integrating blockchain-based financial innovation with retail brand engagement.