View details of this raise on Seedstage

New Orleans, LA

Launching a botanical craft spirits line inspired by Louisiana culture and folk traditions.

• Cultural authenticity: Spirits crafted with botanicals rooted in Southern folk traditions.
• Product launch focus: Funding supports the debut of Traiteur Amaro and early-stage growth.
• Experienced leadership: Award-winning distiller and Emmy-winning storyteller at the helm.
• Lean operations: Low overhead through strategic production partnerships.
• Market opportunity: First and only craft Amaro producer based in New Orleans.

Mamou Spirits is raising capital to fund the launch of its flagship product, Traiteur Amaro, a craft spirit inspired by Louisiana’s diverse folk traditions and regional botanicals. The funds will be used to cover raw materials, production costs, and early marketing efforts necessary to establish the brand and support the company’s growth. With a unique blend of historically medicinal herbs and a compelling cultural story rooted in New Orleans, Mamou Spirits aims to bring a bold, bitter, and distinctly local product to cocktail enthusiasts around the world. This offering supports the company’s goal to fill a gap in the spirits market while celebrating the region’s botanical heritage and vibrant history.

The company’s approach centers around small-batch efficiency, leveraging an existing distillery partnership that allows them to produce with minimal overhead. The campaign’s success will enable Mamou Spirits to scale production, enhance marketing reach, and build momentum for a broader product line, including future Amari, whiskey, and gin offerings. Backed by industry experience, creative leadership, and a deep connection to Louisiana’s culture, this raise provides an opportunity to invest in a mission-driven brand poised for long-term growth in a rising market segment.

Company Info

Mamou Spirits produces culturally inspired botanical spirits in New Orleans, starting with a regional Amaro made from traditional herbs.

Mamou Spirits is a New Orleans-based craft distillery specializing in botanical spirits that reflect the folk traditions and cultural heritage of the Gulf South. Their flagship product, Traiteur Amaro, is made from regional, historically medicinal herbs and aims to introduce a contemporary Louisiana Amaro to a market where none currently exist. The brand draws inspiration from the deep-rooted apothecary and cocktail culture of New Orleans, combining Indigenous, Afro-Caribbean, Acadian, and European herbal practices with an Italian-style Amaro profile.

Mamou Spirits operates with low overhead through a partnership that grants access to a licensed production facility, and they maintain strong distribution relationships in Louisiana. Their initial product strategy focuses on creating interest in cocktails while setting the stage for future expansion into additional Amari and mass-market spirits like whiskey and gin. With wholesale margins above 80% and a projected 68% revenue return within six months, Mamou Spirits targets both consumers and mixologists interested in bold, herbal flavor profiles. Their broader mission includes developing a full line of spirits grounded in Louisiana’s diverse, storied past.