Raise closed, search for fresh raises on Seedstage

Berkeley, CA

Raising capital to open a second location and expand operations for a nostalgic, locally inspired pizza restaurant.

• Expansion funding: Capital dedicated to second location buildout and working capital.
• Strong revenue growth: 14% growth in 2023 and 32% growth in 2024 from a small footprint.
• Locally sourced ingredients: Uses stone-milled flour and California-grown produce.
• Neighborhood focus: Small, community-driven restaurant with personal service.
• Experienced founders: Founders with culinary and business expertise.

Rose Pizzeria is raising funds to support the opening of a second location in San Francisco. The proceeds will be primarily used as working capital for the new site’s buildout and operational startup. This expansion will allow Rose Pizzeria to grow its presence beyond its original Berkeley location, which has experienced strong revenue growth since opening in late 2021.

Rose Pizzeria operates as a small, neighborhood-focused restaurant specializing in nostalgic, “Cal-Ital” style pizzas made with thoughtful ingredients sourced locally. The brand emphasizes quality, affordability, and tradition, with a menu inspired by classic pizzeria flavors that evoke a sense of familiarity and comfort. The founders have steadily built a loyal customer base and plan to leverage this success to establish a second venue in a nearby urban market.

Company Info

Rose Pizzeria offers traditional thin-crust pizzas with quality ingredients and plans to expand with a second location in San Francisco.

Rose Pizzeria is a neighborhood restaurant based in Berkeley, California, specializing in thin-crust pizzas inspired by traditional and nostalgic flavors. The restaurant emphasizes quality ingredients such as stone-milled flour, California-grown tomatoes, and local mozzarella to create a classic “Cal-Ital” pizza experience. Since opening in December 2021, Rose Pizzeria has experienced significant growth, generating over $1.56 million in revenue from a small 750 square foot space.

The business plans to expand by opening a second location in San Francisco, funded by working capital raised through this offering. Rose Pizzeria focuses on providing a personal and thoughtful dining atmosphere with an emphasis on affordability and fair pricing. The restaurant operates without a phone, encouraging customers to use email or online reservation systems, and caters to both dine-in and take-out customers.