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Louisville, KY

Launching and scaling a culturally resonant premium bourbon brand targeting the modern luxury spirits consumer.

• Award-winning product: Medaled at the 2025 San Francisco World Spirits Competition.
• Strong early demand: Over 1,000 consumers on the waitlist before product launch.
• Luxury branding: Sleek bottle design and premium proof target high-end drinkers.
• Cultural relevance: Inspired by Black heritage and designed for inclusivity.
• Seasoned leadership: Founder and team bring deep experience in spirits, branding, and sales.
• Strategic launch markets: Initial focus on high-consumption metro areas with brand-aligned demographics.

Unbridled is raising funds to support the launch and national expansion of its premium bourbon brand, crafted to redefine the spirits category with bold craftsmanship, luxury positioning, and cultural relevance. The capital will be used to finalize production, execute a multi-channel marketing campaign, and prepare for an on-premise and retail rollout in key markets. With its origins rooted in Kentucky and inspired by the founder’s family legacy, Unbridled is more than a bourbon—it’s a brand story built to connect with a new generation of spirits consumers who value both tradition and innovation.

Led by an experienced team with backgrounds in spirits, marketing, and sales, Unbridled is designed to resonate with affluent and aspirational drinkers through a combination of award-winning liquid, luxury packaging, and immersive storytelling. The product has already received accolades from industry tastemakers and is strategically positioned to disrupt the $10 billion bourbon market. With an extensive consumer database, national demand, and a clear path to market, the brand is poised for significant growth in both direct-to-consumer and retail channels.

Company Info

UNBRIDLED is a premium bourbon brand combining Kentucky heritage with modern luxury and inclusive storytelling.

UNBRIDLED is a Kentucky-based bourbon brand that blends craft whiskey with storytelling, targeting a new generation of luxury spirits consumers. Inspired by the founder’s family legacy of a horse trainer and whiskey bootlegger, the brand is deeply rooted in Kentucky’s bourbon tradition while offering a modern, inclusive perspective. Its products feature a 100-proof high-rye bourbon in sleek, luxury packaging, including gold horseshoe details and bases in copper, silver, and gold to denote different SKUs. UNBRIDLED emphasizes premium taste and design, aiming to deliver a bold, smooth flavor for all occasions—from cocktails to collector showcases.

The brand is led by a female and minority founder with a background in spirits marketing and supported by an experienced team in production and sales. With its medaled debut at the San Francisco World Spirits Competition and a pre-launch waitlist of over 1,000 customers, UNBRIDLED is positioned for market entry in high-potential cities like Dallas, Houston, and Chicago. The brand’s approach includes direct-to-consumer strategies, on-premise integration, limited-edition drops, and award submissions. UNBRIDLED seeks to redefine bourbon’s place in the market by promoting aspiration, inclusion, and craftsmanship in a rapidly growing $29 billion U.S. whiskey industry.