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Long Island City, NY

Scaling organic Icelandic-style skyr through premium retail partnerships and sustainable sourcing.

• Strong retail traction: Available in Whole Foods, Sprouts, Erewhon, and other premium retailers
• Efficient operations: Lean team with optimized packaging and streamlined flavor lineup
• Sustainable sourcing: Uses organic, grass-fed milk from family farms
• Product innovation: High-protein, probiotic-rich skyr with ultrafiltration technology
• Rapid growth: Achieved 340% growth in the two years following acquisition

Norr Organic is a premium yogurt brand bringing Icelandic-style skyr to the U.S. market with a focus on clean ingredients, sustainability, and probiotic health. The company uses organic, grass-fed milk from small family farms and advanced ultrafiltration methods to create high-protein, low-lactose yogurt that supports gut and immune health. Since its acquisition, Norr has scaled rapidly, securing shelf space in leading retailers such as Whole Foods Market, Sprouts, Erewhon, and Blue Bottle Cafes. With a lean team and strong operational controls, the brand has optimized packaging and flavor selections to support high gross margins while maintaining quality.

As consumer demand for nutrient-dense, sustainably produced foods grows, Norr Organic positions itself as a key player in the evolving yogurt category. The U.S. yogurt market is valued at $8.9 billion, and the skyr segment is growing at over 30% annually. Norr’s blend of health benefits, sustainability, and taste aligns with this momentum. Backed by a team with deep industry experience, Norr Organic is expanding across retail and e-commerce channels, with a clear focus on operational excellence and scalable growth. Their mission is to redefine what yogurt means to consumers—shifting it from a simple snack to a health-forward, ethically crafted daily staple.

Company Info

Norr Organic makes organic, grass-fed Icelandic-style skyr yogurt for health-conscious and sustainability-minded consumers.

Norr Organic produces Icelandic-style skyr yogurt using organic, grass-fed milk sourced from small family farms. Its yogurt is high in protein, low in lactose, and rich in probiotics, aligning with consumer preferences for clean, sustainable, and functional foods. The company has established distribution through major U.S. retailers including Whole Foods Market, Sprouts Farmers Market, Erewhon, and The Fresh Market, offering a variety of flavors while maintaining a focus on ethical sourcing and sustainable practices.

Since its acquisition, Norr Organic has demonstrated strong growth with a 340% revenue increase over two years, reaching $2.83 million in 2024 and $1.05 million in Q1 2025. It operates with a lean five-person team and utilizes ultrafiltration technology to ensure consistent product quality while minimizing waste. Positioned in the growing skyr segment of the $8.9 billion U.S. yogurt market, Norr Organic is targeting health-conscious and environmentally aware consumers who seek premium, clean-label dairy products.