Raise closed, search for fresh raises on Seedstage

Los Angeles, CA

Scaling a natural probiotic soda brand to meet rising demand for gut-friendly, low-sugar functional beverages.

• Strong market growth: Healthy soda market projected to grow to $27.4B by 2032.
• Unique product: Naturally fermented kefir soda with 10+ probiotic strains and 12B cultures per can.
• Established retail presence: Available in 100+ retailers including natural grocers.
• Strategic operational shift: Moving to co-manufacturing to scale efficiently.
• Brand refresh: Repositioning as “Nature’s Soda” to better align with consumer trends.

Kif Kefir Soda is a naturally fermented probiotic beverage brand focused on delivering delicious, gut-friendly soda with real ingredients and no artificial additives. Founded by Caroline Brain, the brand has grown organically since its launch at farmer’s markets during the pandemic, expanding to over 100 retailers including Erewhon, Lassens, and Bristol Farms. Kif offers a unique kefir soda product that contains over 12 billion probiotic cultures per can, with 10+ probiotic strains, and is low in sugar, caffeine-free, and free from artificial flavors and preservatives. By embracing a strategic shift from self-manufacturing to co-manufacturing, Kif aims to scale production efficiently while maintaining its commitment to sustainability and high-quality, clean-label products.

Positioned within the rapidly growing healthy soda market, valued at $12.8 billion in 2023 and projected to reach $27.4 billion by 2032, Kif leverages rising consumer interest in gut health and functional beverages. The brand’s upcoming refresh to “Kif Nature’s Soda” aligns with consumer recognition of healthy soda as a category, poised for national expansion with plans to grow primarily along the West Coast before scaling across the country. Funds raised will be allocated to sales and marketing efforts, trade spend, and operational growth to build brand awareness and distribution, aiming to make Kif a household name in the functional beverage space.

Company Info

Kif Kefir Soda is a naturally fermented probiotic beverage brand focused on delivering low-sugar, gut-healthy soda alternatives.

Kif Kefir Soda is a functional beverage brand specializing in naturally fermented kefir soda, offering a probiotic-rich, low-sugar alternative to traditional sodas and kombucha. The company produces beverages using proprietary kefir cultures, delivering over 12 billion probiotic cultures per can and a clean, herbal-focused ingredient list free from artificial additives. Kif has built a strong presence with over 100 retailers, including natural grocers and fitness studios, and is preparing for a major brand refresh to reposition as a leading healthy soda.

Founded by Caroline Brain, the brand emphasizes gut health and natural ingredients, leveraging a co-manufacturing model to scale production and improve margins. With growing consumer awareness of gut health and rising demand for probiotic beverages, Kif targets a rapidly expanding healthy soda market projected to reach $27.4 billion by 2032. The company plans strategic growth along the West Coast, expanded distribution channels, and national expansion, aiming to become a household name in the functional soda category.