View details of this raise on Seedstage

Ketchum, ID

Scaling a women-led outdoor apparel brand focused on fit, function, and equity in the outdoor industry.

• Purpose-driven brand: Built by women to serve a historically overlooked segment in outdoor gear.
• Strong retail presence: Sold in REI, Title Nine, evo, and over 75 specialty retailers nationwide.
• Sustainability focus: Certified B Corp and Climate Neutral with eco-conscious production practices.
• Loyal customer base: 43% repeat purchase rate and a community-driven growth model.
• Visionary leadership: Founder named Outdoor Retailer Emerging Leader of the Year, backed by notable angel investors.

Wild Rye is raising funds to accelerate its growth as a category-defining outdoor apparel brand built entirely by and for women. Founded in response to a historically male-dominated industry that often sidelines women’s fit and performance needs, Wild Rye designs bold, technical gear that delivers comfort, function, and confidence on the trails and slopes. With products already sold in every REI, evo, and Title Nine door—as well as over 75 specialty retailers—the company has established strong traction and a loyal customer base with a 43% repeat purchase rate. The team, comprised entirely of outdoorswomen, is deeply aligned with its customers and committed to reshaping the outdoor experience for female-identifying athletes and adventurers.

Proceeds from the raise will support marketing, community growth, retail and distribution expansion, product innovation, and operational scaling. Wild Rye’s forward-looking strategy includes launching new technical outerwear, expanding into additional sport categories, and relocating production out of China to improve margin and resilience. As a Certified B Corp and Climate Neutral brand, Wild Rye is equally focused on sustainability and social impact, channeling profits into environmental causes and women’s health initiatives. With a projected path to profitability by 2027 and a vision to hit $38 million in revenue by 2029, Wild Rye offers investors the chance to back a fast-scaling business at the intersection of purpose, performance, and inclusivity.

Company Info

Wild Rye creates high-performance outdoor apparel for women, blending fit, style, and sustainability in a category-defining brand.

Wild Rye is a technical outdoor apparel company based in Ketchum, Idaho, dedicated exclusively to serving women athletes through high-performance, sustainably made gear. Founded in 2016, the company designs and sells clothing for skiing, mountain biking, and outdoor adventure, with a focus on performance, fit, and style. Wild Rye’s products are sold online and through more than 300 retail doors, including REI, evo, and Title Nine. With a strong direct-to-consumer business and a loyal customer base—43 percent repeat rate and only 8 percent return rate—the brand is positioned for growth in a category long underserved by traditional outdoor brands.

Certified as a B Corp and Climate Neutral, Wild Rye operates with a social and environmental mission, using recycled materials, ethical production practices, and donating a portion of sales to environmental causes. The company is raising capital to support marketing, category expansion, retail growth, and operations as it transitions manufacturing away from China and prepares to launch new product lines in snow sports and technical protection gear. With a female-led team and a community-focused brand ethos, Wild Rye aims to build a lasting, billion-dollar brand that reshapes the outdoor industry on women’s terms.