View details of this raise on Seedstage

Virginia Beach, VA

Expanding a whiskey brand that blends aviation culture with craft spirits and immersive storytelling.

• Veteran-founded brand: Created by military aviators with authentic ties to flight culture.
• Immersive storytelling: Interactive label enables customers to share and explore real-life aviation stories.
• Craft blending model: Partners with independent distilleries for unique, small-batch whiskey releases.
• Multi-channel strategy: Targeting retail, direct-to-consumer, military exchanges, and private label markets.
• Strong brand identity: Developed custom packaging, trademarks, and thematic pillars to distinguish the product.

Winglore Spirits is raising capital to expand its independent bottling operations and bring to market a whiskey brand inspired by the culture of military aviation. Founded by a group of veteran pilots, the company blends curated whiskeys while also curating the stories and camaraderie of aviation life. By focusing on the themes of toast, roast, and lore, Winglore aims to create a product that’s not just about taste, but also about storytelling and community. The funds raised will be used to support marketing, distribution, whiskey acquisition, and personnel to build out the brand and extend its presence in retail, military exchanges, and direct-to-consumer channels.

Winglore sets itself apart in the crowded spirits market by offering unique, limited-release blends developed in collaboration with craft distillers and presented through a distinctive aviation-themed brand experience. Beyond traditional branding, Winglore is developing an interactive label system to engage customers by archiving and sharing personal stories, creating a participatory narrative around each bottle. The company’s business model includes direct sales, wholesale distribution, and private labeling, with future plans for experiential events and subscription-based offerings. With trademarks secured and custom packaging developed, Winglore is positioned to carve out a niche for those who value craftsmanship, character, and culture in their whiskey experience.

Company Info

Winglore Spirits produces small-batch whiskey inspired by military aviation culture, combining craftsmanship with community-driven storytelling.

Winglore Spirits is an independent whiskey bottler and blender founded by military aviators, focused on creating high-quality, small-batch whiskey that embodies the camaraderie and culture of the aviation community. The brand curates unique blends by working directly with independent producers and distilleries, avoiding mass-market approaches in favor of craftsmanship and storytelling. Winglore distinguishes itself through its themed branding, limited edition releases, and a strong connection to military aviation, aiming to create a spirit that reflects the complexity and richness of squadron life.

In addition to its distinctive whiskey offerings, Winglore integrates immersive storytelling through its interactive labels and community-driven content, encouraging consumers to submit and share personal tales of aviation, humor, and heroism. Its business model includes direct-to-consumer sales, wholesale partnerships, military retail distribution, private labeling, and experiential events such as tastings and educational workshops. With multiple planned revenue streams, the company seeks to build a legacy brand that blends craft spirits with meaningful cultural engagement, especially among veterans, pilots, and aviation enthusiasts.