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Dover, DE

Expanding a branded plant-based chocolate milk product targeting modern consumers and new retail channels.

• Backed by major influencers: Early support from Ninja, Steve Aoki, and Phil Hellmuth
• Multi-channel strategy: Online DTC, retail pilots, and hospitality partnerships underway
• Retail validation: Selected for Whole Foods Market’s Emerging Brand Playground Program
• Clean label positioning: Dairy-free, oil-free, no refined sugars or artificial sweeteners
• Strong founder network: Team brings access, partnerships, and experiential F&B expertise

Nutcase is positioning itself as a modern, health-conscious alternative to traditional chocolate milk by offering a cashew-based, plant-forward beverage in sleek, black cans. Combining clean ingredients with nostalgic flavors, Nutcase has entered the market with chocolate, vanilla, and strawberry SKUs, targeting health-aware adults and their children alike. The brand differentiates itself with no refined sugar, oils, or artificial sweeteners, and aims to appeal across consumer segments from EDM festivals to grocery aisles. Nutcase’s branding, messaging, and format are crafted to modernize a legacy category and capitalize on unmet demand for enjoyable plant-based dairy options.

The purpose of this fundraising is to support Nutcase’s strategic growth through marketing, inventory expansion, and team building. The company is currently executing a multi-channel go-to-market approach that includes online sales, retail pilots, and hospitality placements. Leveraging a high-profile network of early backers and influencers, Nutcase has secured features in major retail trials and experiential venues, aiming to validate traction before scaling further. Their participation in the Whole Foods Market emerging brand program marks a critical entry point into premium retail. This round of funding enables the brand to refine its presence in early sales channels, boost brand visibility, and prepare for national retail opportunities as demand and distribution scale.

Company Info

Nutcase produces premium cashew-based chocolate milk alternatives with clean ingredients and edgy branding.

Nutcase is a beverage startup creating a premium, plant-based alternative to traditional chocolate milk. Targeting both nostalgic adults and health-conscious parents, the product is made with cashews and free from refined sugars, oils, and artificial additives. It launched in mid-2024 with chocolate, vanilla, and strawberry flavors, and is sold through online channels like Amazon, GoPuff, and TikTok Shop, as well as regional retail and hospitality locations. Nutcase’s sleek black cans and edgy branding aim to disrupt the $9B chocolate milk market and appeal to a broad audience through clever design and clean ingredients.

The company is co-founded by Joelle Weinand and gaming personality Tyler “Ninja” Blevins, with backing from celebrities and prominent industry figures. Nutcase is exploring multiple sales channels, including e-commerce, retail, food service, and experiential placements like casinos and festivals. It has been selected for Whole Foods’ emerging brands program and featured on the show “Going Public” for broader exposure. With an early product-market fit and cultural relevance driven by celebrity partnerships, Nutcase aims to scale strategically before entering national retail.