View details of this raise on Seedstage

Yonkers, NY

Scaling a mobile and in-home pet grooming platform through fleet expansion, tech innovation, and market penetration.

• Proven traction: Over 140,000 pets groomed and 70% customer retention rate.
• Scalable model: Operating in 17 states with plans to expand to 20 more markets.
• Tech-driven operations: Proprietary backend platform manages bookings, routing, and payments.
• Strong growth metrics: 8.4x annual return on ad spend and $10M projected revenue in 2025.
• Experienced leadership: Team with prior experience scaling tech businesses to tens of millions in users.

Groomit is raising funds to expand its technology-driven pet grooming platform, which connects pet owners with vetted professional groomers for in-home and mobile services. The company has built a nationwide presence with a fleet of over 85 vans operating in 17 states and aims to significantly grow this fleet to meet rising demand. Groomit’s platform addresses key pain points in the pet grooming industry by providing a more personalized, convenient experience for pet owners while offering high earnings potential and autonomy for groomers. With plans to expand into 20 additional markets and deploy up to 2,000 vans, Groomit is scaling a service model that merges logistics, scheduling, and real-time communication through its proprietary app.

The funds raised will support fleet expansion, customer acquisition through digital marketing, and backend technology enhancements such as AI-powered route optimization and scheduling. Groomit is also investing in advanced booking channels and subscription models to deepen user engagement and retention. With over 140,000 pets groomed and a 70% repeat customer rate, the company has demonstrated strong traction and operational efficiency. Groomit projects to reach break-even by the end of 2024 and targets significant revenue growth through streamlined operations, national expansion, and strategic partnerships with pet care retailers and service providers. This funding round will help Groomit accelerate its growth while maintaining high service standards and operational profitability.

Company Info

Groomit provides mobile and in-home pet grooming services via an app that connects pet owners with professional groomers.

Groomit is a pet care platform providing on-demand, in-home and mobile grooming services for pets through a proprietary app that connects pet owners with professional groomers. The company operates across 17 states with a growing fleet of mobile grooming vans, allowing pet owners to book same-day appointments and receive services at their convenience. Groomit addresses common customer concerns about salon grooming by offering cage-free, personalized experiences, while also creating profitable, flexible work opportunities for groomers.

Groomit has groomed over 140,000 pets and maintains a 70% repeat customer rate, supported by a seamless digital platform that includes real-time scheduling, route optimization, and payment automation. With a $10 million revenue projection for 2025 and a 4.8-star customer rating, Groomit is scaling toward national reach, aiming for 250 vans and $50 million revenue by 2026. Its business model combines a fixed-rate pricing structure with technology-driven logistics, enabling efficient expansion while maintaining high service quality and operational margins.