Raise closed, search for fresh raises on Seedstage

Richmond, VA

Supporting the buildout of a new restaurant and increasing retail presence for a handmade pasta concept.

• Award-winning leadership: Headed by Chef Laine Myers, a decorated chef recognized nationally and internationally.
• Retail growth: Plans to scale retail operations with upgraded equipment and increased production capacity.
• Natural focus: Pasta made from ancient grains and all-natural ingredients without additives or preservatives.
• Resilient evolution: Adapted from pop-up to retail model during the pandemic, demonstrating flexibility and market demand.
• Community connection: Deep roots in Richmond’s diverse culinary scene and local sourcing from farms and markets.

Oro is raising funds to support the buildout of a new restaurant space and to provide working capital aimed at increasing its retail presence. Originally launched as a pasta pop-up in 2019, Oro adapted during the pandemic by shifting toward fresh pasta production for retail, earning widespread acclaim and rapidly expanding its footprint. The new funding will enable the team to scale operations with upgraded equipment and a dedicated space that reflects the brand’s commitment to handmade, multi-regional Italian-inspired cuisine. This expansion will allow Oro to better meet rising demand while maintaining the flavor, quality, and craftsmanship that define its offerings.

In addition to construction costs, the funds will support operational flexibility as Oro continues to grow its customer base and expand into new markets. Led by Chef Laine Myers, a nationally recognized culinary talent, Oro’s product is rooted in natural ingredients and artisanal technique, emphasizing ancient grains and nutrient-rich doughs. With a growing reputation through pop-ups, awards, and media features, the next phase of development is designed to establish Oro as a staple for fresh pasta in the Richmond area and beyond. The investment will enable the business to scale sustainably while retaining the core values that made it a standout from the beginning.

Company Info

Oro is a Richmond-based Italian-inspired pasta concept known for handmade, natural-ingredient pastas and regional culinary innovation.

Oro is a multi-regional Italian-inspired restaurant concept based in Richmond, Virginia, known for its dedication to handmade pasta crafted with ancient grains and high-quality, natural ingredients. Rooted in simplicity and integrity, Oro avoids artificial flavors, GMOs, and preservatives, focusing instead on nutrient-rich doughs and recipes that emphasize digestibility, flavor, and texture. The culinary philosophy centers on showcasing local, seasonal ingredients from farms and green markets, bringing a deep sense of place to every dish.

Launched in 2019 by Chef Laine Myers, Oro began as a pasta pop-up and quickly pivoted to retail pasta production during the pandemic. It has since expanded through local events and pop-ups, with a growing presence in the regional food scene. Chef Myers brings significant accolades, including nominations for Elby’s Best Chef and recognition from Food & Wine and Eater DC. Oro is now focused on scaling operations by opening a new restaurant location and expanding its retail footprint, using funds to support construction and working capital as it transitions from restaurant-scale production to industrial capacity.