Raise closed, search for fresh raises on Seedstage

Santa Barbara, PA

Expanding a clean-label aguas frescas powder line to more retailers while developing new Latin-inspired flavors.

• Retail traction: Stocked in over 600 stores including H-E-B, Meijer, and Whole Foods Market.
• Founder accolades: CEO featured by Nasdaq in Times Square and profiled in Forbes.
• Capital use: 68 percent of funds earmarked for raw ingredients to meet upcoming launches.
• Market momentum: First Latina-founded powdered drink brand positioned for a 2025 Walmart test rollout.
• Better-for-you formula: No artificial dyes or junk, just real fruit and cane sugar in convenient instant form.

TUYYO Foods makes powdered drink mixes that reimagine traditional Mexican aguas frescas with real fruit, cane sugar, and zero artificial dyes or preservatives. Manufactured in San Bernardino, the instant blends deliver the taste of classics like hibiscus jamaica and watermelon limón in a lighter, shelf-stable format that appeals to wellness-minded shoppers seeking convenience without sacrificing cultural authenticity. Since debuting at California farmers markets in 2022, the woman- and minority-owned brand has rapidly scaled into more than 600 doors, including H-E-B, Meijer, Central Market, and two Whole Foods regions, while maintaining a focus on sustainable packaging and lower shipping weight.

Founder Stefanie Garcia Turner leverages eighteen years in natural CPG operations and procurement to navigate distribution and merchandising, earning recognition from Nasdaq’s Latina Leaders showcase and a $25,000 Women Founders Network prize. Funds from this raise will convert demand forecasts into inventory of raw ingredients, finance in-store demo activations that drive trial, and support R&D for new SKU launches ahead of a 2025 Walmart test. By pairing vibrant Latin flavors with clean-label formulations, TUYYO aims to become the go-to powdered beverage for consumers who value both heritage and health.

Company Info

TUYYO Foods sells clean-label powdered aguas frescas that bring authentic Latin flavors to over 600 U.S. stores.

TUYYO Foods formulates and manufactures instant powdered drink mixes that re-create the vibrant flavors of traditional Mexican aguas frescas without artificial dyes, high-fructose corn syrup, or preservatives. Produced in a SQF-certified facility in San Bernardino, California, each blend—such as hibiscus agua de jamaica and pineapple horchata—uses real fruit powders, organic cane sugar, and natural colors to deliver a clean-label beverage that dissolves instantly in water. Since its 2022 debut the Latina-founded company has scaled from farmers-market tables to more than 600 retail doors, including H-E-B, Whole Foods Market, Central Market, Meijer, and independent Hispanic grocers, while also supplying e-commerce customers in shelf-stable, lightweight pouches that reduce shipping emissions.

Operations are led by CEO Stefanie Garcia Turner, whose background at Whole Foods and The Honest Company informs disciplined ingredient sourcing and retailer partnerships. A lean co-pack model allows TUYYO to maintain gross margins suited to promotional grocery channels while freeing resources for in-store demos that drive trial and cultural storytelling. Ongoing R&D focuses on low-sugar and functional SKUs, expanded pack sizes for food-service, and sustainable pouch structures. By marrying nostalgic taste with better-for-you simplicity, TUYYO aims to redefine the powdered drink category and become the preferred Latin-inspired beverage for health-conscious consumers across North America.