Raise closed, search for fresh raises on Seedstage

Lansing, MI

Expanding inclusive beauty services by completing renovations and launching a flagship Detroit location.

• Founder-led growth: Built from a single studio to three locations without outside capital.
• Inclusive service model: Designed for diverse clientele, particularly underserved college communities.
• Strategic expansion: Detroit studio will serve as a flagship for future franchising and digital product launches.
• Award-winning brand: Recognized with over ten local honors for quality and impact.
• Talent investment: Supporting staff and leadership development with new hires and training systems.

Skin Studio 211 is seeking funding to complete critical renovations and support operational growth as it expands its footprint across Michigan. The funds will be used to finish construction at the Kalamazoo location, support staffing with a new receptionist, and prepare for the launch of a Detroit studio through facility upgrades, rent, and equipment acquisition. These strategic investments will enable the business to meet growing demand, streamline customer service, and maintain high-quality standards across all locations. The expansion into Detroit marks a key milestone in the company’s broader plan to serve underrepresented communities with inclusive, high-touch beauty services.

Founded during the COVID-19 pandemic by esthetician and entrepreneur Lorin Cumberbatch, Skin Studio 211 has scaled from a single treatment room into three fully operational studios without outside investment. The brand stands out for its inclusive service model, personalized treatments, and community-centered values. Having already won multiple local awards and launched NIL partnerships with student-athletes, the business is now building a foundation for regional expansion and franchise-level scalability. The Detroit location will serve as a flagship studio and a testing ground for future national growth, with a long-term goal of offering professional development opportunities for estheticians and broadening access to inclusive, quality beauty care.

Company Info

Skin Studio 211 is a Michigan-based, woman-owned beauty studio offering inclusive esthetic services and preparing for regional expansion.

Skin Studio 211 is an esthetician-led beauty studio with locations in Lansing, East Lansing, and Kalamazoo, Michigan. The business offers services such as facials, waxing, sugaring, and lash treatments in spaces designed to be inclusive, professional, and community-focused. Built entirely without outside funding, Skin Studio 211 blends the polish of a national chain with the personal care of a local business. Its mission is to simplify beauty routines while supporting confidence and self-expression across a diverse client base. The studio has received over ten local and regional awards and has gained recognition for its partnerships with Michigan State University athletes and deep community involvement.

Founded by Lorin Cumberbatch during the COVID-19 pandemic, the business has grown from a single-room operation into a multi-location brand with a team of ten and strong growth momentum. The current raise will support final renovations at the Kalamazoo location, cover staffing costs, and fund the launch of a new Detroit studio. Looking ahead, Skin Studio 211 plans to scale through franchising or licensing, expand into digital and retail offerings, and open additional locations across the Midwest. The long-term vision is to build a national beauty brand centered on inclusion, opportunity, and esthetician empowerment.