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Captain Cook, HI

Expanding a vertically integrated Kona coffee estate with a flagship Waikiki café to bring farm-to-cup quality to a global audience.

• Vertically integrated chain: Owns cultivation, roasting, packaging, and retail for consistent quality.
• Authentic Kona estate: Family farm produces certified 100 percent Kona coffee on Mauna Loa slopes.
• Proven retail traction: First O‘ahu café profitable within its first year, attracting locals and visitors.
• Flagship expansion: Waikiki site secured to reach the state’s highest foot-traffic district.
• Sustainable stewardship: Practices emphasize hand picking, sun drying, and transparency from tree to cup.

Hala Tree Coffee grows, roasts, and serves 100 percent Kona coffee entirely on its family-owned estate on Mauna Loa’s slopes, overseeing every step from hand-picked cherry to small-batch roast. With nearly 100 acres under cultivation and a vertically integrated model that includes farm tours, direct online sales, wholesale placements, and a profitable O‘ahu café, the company has cultivated a reputation for authenticity, traceability, and consistently high quality. By controlling its supply chain, Hala Tree maintains strong margins, follows sustainable farming practices, and protects the distinctive flavor profile for which Kona coffee is prized.

Capital from this offering will fund the build-out of a flagship Waikiki café, expanding brand visibility in Hawai‘i’s busiest tourist corridor while adding another high-margin retail channel. The new location will showcase educational tastings, fresh roasts, and farm-to-cup storytelling, converting foot traffic into lasting global customers who subscribe online or purchase wholesale. As demand for origin-specific specialty coffee rises, Hala Tree intends to replicate its café concept across the islands and pursue international distribution, starting with Japan, bringing the true taste of Kona to a broader audience.

Company Info

Hala Tree Coffee grows, processes, and sells estate-produced 100% Kona coffee through online, wholesale, and café channels.

Hala Tree Coffee is a vertically integrated producer of certified 100% Kona coffee operating almost 100 acres on the slopes of Mauna Loa in Hawai’i. The business manages every stage of the process, including cultivation, hand picking, milling, sun drying, and small batch roasting, then packages the beans for direct sales. Output is distributed through online channels, farm tours, wholesale relationships, and a branded café, allowing visitors and buyers to trace each cup back to the estate. Its vertically integrated model eliminates middlemen and supports sustainable agricultural practices including shade management, organic soil amendments, and local workforce development. Seasonal micro-lot offerings are graded by Q Grader standards and shipped worldwide, providing data on cultivar, elevation, and roast profile to specialty buyers.

Since opening its first Oʻahu café in 2024, Hala Tree Coffee has added a profitable retail presence that complements subscription programs, Whole Foods placements, and export partnerships. A forthcoming flagship site in Waikiki will extend access to tourists and local residents, while future expansion targets Japan and other specialty coffee markets. Control of land, processing, and retail enables gross margins above 50 percent and consistent product quality, positioning the company to meet growing demand for origin specific premium coffee.