View details of this raise on Seedstage

Salt Lake City, UT

Scaling production and distribution of low-carbohydrate, high-protein dog food to improve canine health.

• Unique product: First ultra low-carbohydrate, high-protein dry dog food in the US market
• Market timing: Positioned to benefit from new pet food labeling regulations
• Health mission: Aims to combat chronic diseases in dogs through nutrition
• Growth strategy: Plans for expansion into brick-and-mortar retail alongside digital channels
• Scientific backing: Products supported by peer-reviewed research and customer testimonials

KetoNatural is conducting a fundraising effort to support the expansion of its ultra low-carbohydrate, high-protein dry dog food product line and to advance its mission of improving the health and longevity of American dogs. The company aims to capitalize on newly implemented labeling regulations that require pet food brands to disclose carbohydrate content, a change that aligns with its core product strengths. With a focus on addressing the widespread issue of chronic disease in domesticated dogs, KetoNatural plans to use the proceeds from this offering to scale its marketing efforts, extend its distribution beyond digital channels, and enter the brick-and-mortar pet specialty retail market. The company believes that consumer demand for healthier pet food options will increase as transparency in labeling improves, creating significant growth opportunities for its unique offerings.

KetoNatural is positioning itself as a leader in reforming the pet food industry by providing science-backed, nutritionally appropriate diets for dogs. The business is focused on reducing the prevalence of obesity, diabetes, and other chronic health conditions through its high-protein, low-carb products, which are formulated to replicate the natural canine diet. This fundraising round is intended to fuel growth initiatives that include scaling up digital marketing programs, expanding product lines, and accelerating retail distribution. The company’s vision is to build a trusted brand that delivers measurable health improvements for pets while taking advantage of shifting industry standards and consumer preferences toward transparency and nutrition-focused choices.

Company Info

KetoNatural Pet Foods produces ultra low-carb, high-protein dry dog food designed to support healthier, longer lives for dogs.

KetoNatural Pet Foods produces ultra low-carbohydrate, high-protein dry dog food designed to align with the natural dietary needs of canines. Its products contain less than 5% digestible carbohydrates and significantly more protein than conventional premium kibbles, aiming to help reduce chronic health conditions like obesity, diabetes, and cancer in dogs. KetoNatural sells primarily through direct-to-consumer channels, including its website, Amazon, and Chewy, and has built a strong customer base with thousands of verified reviews highlighting measurable health improvements in pets.

The company was founded to address what it views as a systemic problem in the pet food industry: widespread reliance on carbohydrate-heavy fillers that contribute to poor health outcomes in dogs. Backed by peer-reviewed studies and designed to meet the latest regulatory requirements for transparency in pet food labeling, KetoNatural positions itself as a scientifically grounded alternative to legacy brands. It plans to expand distribution into brick-and-mortar retail channels over the next several years while continuing to focus on digital sales.