View details of this raise on Seedstage

Dallas, TX

Expanding a sports media platform built on athlete-driven content and multi-channel distribution.

• Athlete ownership model: Backed by over 50 professional athletes as investors and content partners.
• Multi-channel distribution: Content delivered across major platforms including DirecTV, YouTubeTV, and Amazon Fire TV.
• Advertising syndication: Monetizes through content syndication and ad sales supported by proprietary technology.
• Original content creation: Produces athlete-led series with a focus on sports culture and lifestyle.
• High-profile partnerships: Collaborates with major brands such as Gatorade, Walmart, and Ford.

PlayersTV Digital is raising funds to support the growth of its sports media platform, which focuses on distributing athlete-driven content across digital linear television, web publishing, and social media. The company generates revenue through advertising sales and content syndication and has established relationships with major distribution platforms such as DirecTV, YouTubeTV, Amazon Prime Video, and more. With a unique athlete-fan ownership model and backing from over 50 professional athletes, PlayersTV Digital aims to reshape how fans engage with sports culture, bypassing traditional media gatekeepers.

Capital from this offering will be used to expand infrastructure, develop new technologies such as voice translation and content localization, and scale advertising operations. PlayersTV Digital’s ecosystem includes proprietary ad technology and a wide content reach, supported by a 250 million+ athlete-driven social following and distribution across 300 million devices. With high-profile athlete involvement and strategic brand partnerships, the company is positioning itself as a next-generation sports media outlet emphasizing authentic storytelling and direct fan connection.

Company Info

PlayersTV Digital distributes athlete-driven sports content across streaming and digital channels while monetizing through ad sales and syndication.

PlayersTV Digital is a sports media company that focuses on distributing athlete-driven content and generating revenue through advertising sales and content syndication. It operates across multiple platforms including digital linear television, web publishing, and social media, and has access to major distribution channels such as DirecTV, YouTubeTV, and Amazon Fire TV. The company does not host its own website but leverages the platform of its majority shareholder and content partner, PlayersTV. PlayersTV Digital also holds a 10% equity stake in PlayersTV.

The company’s content strategy emphasizes sports lifestyle and culture, aiming to provide unfiltered and authentic stories created by athletes. It has a growing portfolio of original series and strategic partnerships with brands and advertisers, bolstered by a large network of professional athlete investors. With over 300 million devices reached through OTT/CTV platforms and 200 million monthly ad impressions available, PlayersTV Digital positions itself at the intersection of athlete influence and modern media consumption. Its long-term vision includes enhancing ad technology, expanding global reach, and launching direct-to-consumer streaming products.