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Austin, TX

Funding growth of adaptogenic mushroom wellness foods across production, marketing, and new product formats.

• Positive customer feedback: Flagship Longevity blend has earned strong reviews from early customers and high recommendation rates.
• Exclusive manufacturing & IP rights: Long term Supramedex partnership provides exclusive rights and full IP ownership in the U.S. and Canada, supporting brand protection and supply assurance.
• Scalable fulfillment infrastructure: OpsEngine 3PL partnership delivers warehousing, inventory management, shipping, and real time tracking to support scale.
• Product expansion pipeline: Development underway on adaptogenic nut butters, snack bars, and a zero sugar functional beverage to broaden formats.
• Multi channel growth strategy: Building from direct to consumer sales toward distribution through retail locations, gyms, and wellness practitioners.

Wyse Earth is raising capital to scale its adaptogenic mushroom infused honey line and advance a broader functional food platform that supports everyday wellness through natural ingredients. Funds will be used to accelerate customer acquisition, build marketing and business development programs, add operational talent, secure inventory, and strengthen supply chain readiness with established fulfillment partners. The raise will also support product development, compliance work, third party testing, and upgrades to its ecommerce infrastructure to improve user experience and data driven growth. Planned initiatives include enhancements to analytics, CRM systems, and an optimized checkout to drive subscriptions and repeat purchase.

Founded by wellness focused entrepreneur Juraj Kocar in collaboration with formulation partner Daniel Fiala of Supramedex, Wyse Earth holds exclusive rights and full IP ownership for its products in the U.S. and Canada, creating a dedicated supply chain for growth. Logistics are supported by OpsEngine, providing third party warehousing, fulfillment, and real time inventory tracking. Early direct to consumer traction, strong customer reviews for its flagship Longevity blend, and active discussions with retail outlets inform plans to extend the line into adaptogenic nut butters, snack bars, and a zero sugar functional beverage.

Company Info

Producer of adaptogenic mushroom infused honey blends and developing broader functional foods for everyday wellness support.

Wyse Earth, founded in 2024, produces adaptogenic mushroom infused honey blends for daily wellness. Each formulation combines raw honey with functional mushrooms and supportive botanicals to address immune function, inflammation, cardiovascular support, detox, energy, cognition, and metabolism. The core line includes Longevity, Heartflow, Detox, Power, and Slim; jars provide 30 to 100 servings taken by spoon or mixed into beverages below 104F to maintain potency. Key ingredients across blends include reishi, lion’s mane, cordyceps, chaga, maitake, hawthorn, turmeric, ginseng, wormwood, and green tea, aligning with clean label, food based approaches preferred by many natural health consumers.

The company sells direct to consumers through an online store using a premium pricing strategy about 109 dollars for core blends and is pursuing B2B placement in health food stores, gyms, practitioners, and retailers. It uses OpsEngine for third party warehousing, fulfillment, and inventory tracking via ShipHero. A long term manufacturing agreement with Supramedex grants exclusive rights and IP ownership in the United States and Canada. Between December 2024 and May 2025 Wyse Earth fulfilled 170 plus online orders and generated 19,500 dollars in revenue with gross margins above 60 percent; additional formats like peanut butter, bars, and a zero sugar energy drink are in development.