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San Francisco, CA

Expanding a self-guided wine tasting bar through space upgrades and brand growth.

• Self-guided tasting model: Guests use a card system to sample wines at their own pace.
• Educational access: QR codes offer optional learning about each wine.
• Space improvements planned: Funds will enhance comfort and usability of the location.
• Marketing and outreach: Focused on expanding presence and event bookings in the Bay Area.
• Supportive atmosphere: Designed to eliminate judgment and make wine approachable for all.

Embarc Wines is a self-guided wine tasting bar in San Francisco where guests explore an ever-changing selection of wines from around the world using an Embarc card that enables choice by type and pour size. The environment is intentionally relaxed and intuitive, encouraging curiosity through QR codes that provide additional information on wine varietals, regions, and styles. The business seeks to create a welcoming space that removes the intimidation factor often associated with traditional wine experiences.

The company is raising funds to support upgrades to its existing space, increase marketing and brand awareness in the Bay Area, and secure intellectual property protection. These enhancements are intended to grow Embarc’s customer base, expand the number of events hosted at the location, and refine the guest experience. The offering will allow Embarc to improve its infrastructure and visibility, positioning it to better serve individuals, groups of friends, and corporate gatherings while remaining focused on self-paced wine discovery.

Company Info

Embarc Wines offers a self-guided wine tasting experience with flexible pour options and educational support in a casual setting.

Embarc Wines is a self-guided wine tasting bar in San Francisco that allows guests to sample from over 80 wines using a pre-loaded Embarc card, selecting pour sizes and types at their own pace. The experience is designed to be approachable and educational, with QR codes providing details on varietals, styles, and regions, and wine guides available to assist as needed.

The venue offers an ever-changing global selection of wines and hosts events ranging from casual visits to corporate gatherings. Embarc’s space emphasizes flexibility and discovery, aiming to eliminate the intimidation often associated with wine tasting. The founders, drawing from backgrounds in law, hospitality, and wine education, are focused on making wine exploration more accessible and engaging for a diverse audience.