View details of this raise on Seedstage

Worcester, MA

Expanding an AI-powered SaaS platform that helps sports teams engage fans and create new revenue streams.

• Industry insight: Founded from firsthand experience managing a lower-division football club.
• Fan-focused tools: Enables creation, optimization, and monetization of insider content and experiences.
• AI-guided playbook: Simplifies fan engagement for teams with limited resources.
• Revenue generation: Unlocks recurring income through memberships, merchandise, and partnerships.
• Growing market: Targets a large, expanding global sports fan base with proven demand.

Plus.Fan is a SaaS platform with an AI-guided playbook designed to help sports teams engage fans beyond match day and social media. Many teams, especially in minor leagues and lower divisions, face challenges such as small staff sizes, limited budgets, and difficulty keeping up with shifting technology and media trends. Drawing on experience managing a lower-division football club and building a global audience for a little-known Austrian team, the founders created a solution to make it easier for teams to provide fans with more. The platform enables teams to create, optimize, distribute, and monetize insider content, experiences, and memberships, offering tools for streaming, merchandise, exclusive content, and recurring revenue streams.

Funds from this raise will be used to expand the platform’s reach and capabilities, allowing more teams to unlock new revenue opportunities through fan memberships, ticketing upsells, partnerships, and out-of-market experiences. The business model is based on long-term partnerships, with fans paying a subscription and revenue shared with teams. With a large and growing global sports market, Plus.Fan aims to help teams strengthen connections with their fan base, deepen engagement, and generate sustainable income while providing supporters with access that extends beyond the game.

Company Info

Plus.Fan is a sports tech platform using AI to help clubs increase fan engagement and retention through automated content and subscription-based experiences.

Plus.Fan is a sports technology platform designed to help professional clubs and teams increase fan engagement through AI-driven tools and subscription-based experiences. The platform offers a Playbook feature that automates content creation, scheduling, and optimization to boost interaction between teams and their supporters. Since launch, Plus.Fan has signed 20 teams across eight countries and four sports, averaging more than one club per month. The service targets both B2B and B2C markets, enabling sports organizations to build sustainable revenue streams through direct fan memberships while delivering a more personalized, interactive experience.

The company’s technology combines sports management expertise with advanced software solutions, supporting clubs in creating consistent, engaging content and improving retention, with an average 88 percent member retention rate after 90 days. Plus.Fan’s leadership team brings decades of experience in SaaS, marketing, sales, loyalty analytics, and sports operations, including prior successful startup exits. The business operates with a subscription-based model and aims to position itself as a leader in modern fan engagement, using technology to enhance loyalty, monetization, and brand connection in the sports industry.