View details of this raise on Seedstage

Millsap, TX

Expanding a creator-led western lifestyle brand through merchandise, mental wellness, and licensing growth.

• Large digital footprint: Over 7 million followers across multiple social platforms.
• Diverse revenue streams: Earnings from merchandise, brand deals, subscriptions, and licensing.
• High growth trajectory: Achieved 88% year-over-year revenue growth in 2024.
• Strategic expansion: Plans to invest in operations, content production, and product development.
• Under-served market opportunity: Targeting the western lifestyle and men’s wellness sectors with no dominant digital brand.

Nick Luciano is raising funds to expand his creator-driven business at the intersection of western culture, men’s mental wellness, and digital media. With over 7 million followers across platforms, Nick has built multiple revenue streams including merchandise, brand partnerships, subscriptions, and licensing opportunities. His current operations include a mental health subscription service, merchandise brand, and content channels that collectively generated $359,000 in 2024. The fundraising will enable him to remove operational bottlenecks, build infrastructure, and strengthen his ability to monetize his growing audience through both recurring and scalable revenue models.

Proceeds from the raise will be used to support ongoing merchandise launches, hire a full-time editor, and create a more robust backend operational layer. This will allow for streamlined content production, stronger brand partnerships, and expansion into physical products and licensing deals. Nick’s long-term vision is to create a portfolio of brands and intellectual property anchored by his Skool-based mental health community and supported by a diversified mix of high-margin digital and physical products. His aim is to position his brand as a leading player in the under-served digital western lifestyle market, capturing attention and converting it into enterprise value across multiple verticals.

Company Info

Luciano Media Issuer LLC manages and monetizes the commercial ecosystem surrounding creator Nick Luciano’s brand and ventures.

Luciano Media Issuer LLC is a Delaware-based limited liability company managed by Luciano Media LLC of Texas. It oversees and enforces payment rights tied to revenue generated by Nicholas Luciano, an entrepreneur and digital content creator recognized for comedic skits, country lifestyle videos, and viral content across TikTok, YouTube, and Instagram. The company manages a portion of the earnings from Luciano’s ventures, including media projects, merchandise, licensing, and brand collaborations, along with other qualified business activities. Revenue streams include digital platform monetization, product sales, sponsorships, and intellectual property development connected to Luciano’s personal brand and content.

Luciano’s work blends humor, rural culture, and Americana, attracting a large following, particularly among young adults in the southern and midwestern United States. This audience supports opportunities in culturally resonant products, apparel, and community-based offerings. Luciano Media Issuer LLC focuses on sustaining and expanding the commercial ecosystem around Luciano’s brand, leveraging his reach to create scalable ventures that integrate content production, consumer products, and lifestyle experiences.