View details of this raise on Seedstage

San Jose, CA

Scaling a verified sustainability platform to connect conscious consumers with environmentally responsible businesses.

• Established track record: Legacy of 120,000 verified business listings and 75,000 guidebooks sold.
• Proprietary rating system: Unique ESG assessment framework developed with leading environmental research institutions.
• Award-winning history: Recipient of the EPA’s Climate Protection Award.
• Digital transformation: Transitioning from print to a scalable, interactive platform and mobile app.
• Diverse revenue model: Subscriptions, advertising, licensing, and B2B product referrals.

Greenopia is a platform dedicated to helping consumers identify and support verified sustainable businesses. Originating from extensive neighborhood research by founder Gay Browne, the company developed a proprietary ESG assessment system to evaluate health, community impact, and environmental benefits. Initially launched as a printed guidebook series that earned accolades such as the EPA’s Climate Protection Award, Greenopia has verified over 120,000 businesses across diverse sectors including restaurants, retail, and services. The platform empowers consumers to navigate beyond greenwashed claims and make informed choices that align with their values for health and sustainability.

Now expanding into a digital format, Greenopia aims to scale its reach through a user-friendly app featuring customized favorites, vetted listings, and exclusive offers. The system not only serves consumers but also provides affordable marketing tools for verified businesses, fostering stronger connections between conscious customers and sustainable enterprises. With multiple revenue streams including subscriptions, advertising, licensing, and B2B referrals, Greenopia is positioned to capture a growing share of the $472 billion lifestyle of health and sustainability market. This fundraising effort will accelerate platform development, broaden geographic reach, and strengthen its role as a trusted resource for healthier, greener consumer choices.

Company Info

Greenopia is a platform that connects consumers with verified sustainable businesses through curated listings, mapping tools, and impact tracking.

Greenopia is a digital platform designed to help consumers identify and connect with verified sustainable businesses in their local communities. Using a proprietary ESG assessment system developed with the Brenn School, the platform evaluates businesses based on whether they are healthy for individuals, the community, and the planet. Originally launched as a printed guidebook series, Greenopia has evolved into a mobile-first service offering maps, tags, and curated favorites feeds, enabling users to easily navigate the landscape of sustainability and make informed purchasing decisions. The platform also provides exclusive offers, impact tracking, and detailed profiles on vetted businesses across sectors such as dining, retail, and services.

Greenopia’s business model includes subscription plans for verified businesses, targeted advertising opportunities, licensing of its database and API, and B2B product referrals for sustainable goods suppliers. The company addresses a large and growing market in lifestyle, health, and sustainability by encouraging small, incremental changes in consumer behavior that collectively create significant environmental and social impact. By bridging the gap between consumers’ stated preferences for sustainable products and their actual purchasing behavior, Greenopia aims to drive meaningful change at scale while supporting small and medium-sized businesses committed to responsible practices.