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Ghent, NY

Expanding a performance-focused nutrition brand built around daily wellness rituals.

• Flagship product: MEAL ONE offers 30g plant-based protein with functional superfoods and clean ingredients.
• Expanded product line: Includes a functional sleep aid and plans for high-protein bars and snacks.
• Strong market position: Targets the growing global functional foods market.
• Experienced founder: Led by Michael Chernow, creator of notable NYC hospitality brands.
• High-profile backing: Supported by investors such as Gary Vaynerchuk and Lance Armstrong.
• Recurring revenue base: Significant portion of sales from ongoing customer subscriptions.

Kreatures of Habit is a premium nutrition brand focused on building intentional daily rituals that support long-term health and performance. Its flagship product, MEAL ONE, is a high-protein overnight oatmeal formulated with functional ingredients such as omega-3s, probiotics, digestive enzymes, and vitamin D3. Designed to deliver convenience without compromising on quality, MEAL ONE caters to health-driven consumers seeking clean, gut-friendly, and performance-boosting nutrition. The brand has expanded into complementary offerings like a functional sleep aid and is planning additional products including high-protein bars and healthy snacks. By targeting the intersection of nutrition, fitness, and personal development, Kreatures of Habit aims to address growing demand in the global functional foods market.

The company is raising funds to scale its product portfolio, strengthen direct-to-consumer distribution, and grow its wellness-focused community through influencer partnerships and strategic collaborations. Founded by Michael Chernow, a seasoned entrepreneur known for building successful consumer brands, Kreatures of Habit has attracted backing from high-profile investors such as Gary Vaynerchuk and Lance Armstrong. With demonstrated sales traction and a substantial base of subscription customers, the business is positioned to increase market share by delivering products that align with the lifestyle goals of its target audience, supporting consistent, high-performance habits through accessible nutrition solutions.

Company Info

Kreatures of Habit develops performance-focused wellness foods designed to help consumers build consistent, health-driven daily rituals.

Kreatures of Habit is a premium nutrition brand focused on creating habit-forming, performance-driven wellness products. Its flagship offering, MEAL ONE, is a high-protein overnight oatmeal made with gluten-free, glyphosate-free oats and functional ingredients such as omega-3s, probiotics, digestive enzymes, vitamin D3, and fiber. Designed for convenience and clean nutrition, MEAL ONE caters to health-conscious consumers seeking a simple yet nutrient-dense breakfast that supports energy stability, muscle recovery, digestion, and overall well-being. The product is versatile, easily prepared with milk of choice, and free from soy, dairy, and GMOs.

Expanding beyond MEAL ONE, Kreatures of Habit has introduced KREATURE’S SLEEP, a functional sleep aid for recovery and next-day performance, and plans to launch additional products such as protein bars and functional snacks. Founded by Michael Chernow, a wellness-focused entrepreneur with a track record in hospitality and brand building, the company leverages direct-to-consumer sales, influencer partnerships, and a strong community presence to grow nationwide. Positioned in the global functional foods market, Kreatures of Habit targets consumers at the intersection of nutrition, fitness, and personal development, with a focus on building long-term, high-performance lifestyle rituals through intentional daily nutrition.