Fox Pizza on SMBX

Raise closed, search for fresh raises on Seedstage

Corte Madera, CA

Opening a brick-and-mortar sourdough pizza restaurant with a curated California wine program.

  • Proven demand: Successful pop-up and catering events consistently sold out.
  • Distinctive menu: Naturally leavened sourdough pizza, seasonal salads, and California wines.
  • Community roots: Originated from home pizza nights, building a loyal following.
  • Operational expansion: Funds support permitting, buildout, equipment, and hiring.
  • Dual service model: Designed for both dine-in and streamlined takeout.

Fox Pizza is a husband-and-wife-founded restaurant concept in Fairfax, California, serving naturally leavened sourdough pizzas, seasonal salads, and curated California wines. The menu is built around high-quality ingredients and a casual service model designed to appeal to both dine-in and takeout customers. The concept originated from the founders’ long-running tradition of homemade pizza nights with friends, which evolved into a successful pop-up and catering business that consistently sold out and cultivated a loyal following. With proven demand and a distinctive product offering, Fox Pizza is now transitioning into a full-time brick-and-mortar operation.

Funds from this raise will be used as working capital to open the company’s first permanent location in Fairfax. This includes costs for permitting, buildout, equipment purchases, and staff hiring. The new space will allow the business to scale from its pop-up roots into a stable, year-round operation with the capacity to meet increasing customer demand. With a streamlined takeout model, a simple but high-quality menu, and a strong community-focused marketing approach, Fox Pizza aims to establish itself as a neighborhood fixture and achieve strong first-year sales growth.

Company Info

Fox Pizza is a Fairfax restaurant specializing in sourdough pizzas, seasonal salads, and California wines, evolving from a popular pop-up into its first brick-and-mortar location.

Fox Pizza is a Fairfax, California-based restaurant concept specializing in naturally leavened sourdough pizzas, seasonal salads, and curated California wines. The menu focuses on quality ingredients and is designed for both dine-in and takeout service, using a casual, approachable format to create an inviting atmosphere. With a streamlined selection of dishes, Fox Pizza blends artisanal preparation with accessibility, catering to customers seeking thoughtfully made food paired with low-intervention wines.

Founded by husband-and-wife team Jeff and Anna Fox, the business began as a home tradition of sourdough pizza nights shared with friends, eventually evolving into a successful pop-up and catering venture. These events consistently sold out, building a loyal following and proving strong market demand. The brand is now transitioning to its first permanent location, where it will maintain its focus on community engagement, simple yet high-quality offerings, and efficient operations that support both takeout and dine-in experiences.

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