View details of this raise on Seedstage

New York, NY

Expanding an Australian-inspired breakfast brand through new restaurant locations and consumer product growth.

• Proven traction: $37M in lifetime revenue and $4.9M in 2024 revenue.
• Notable backing: Investors include Randi Zuckerberg and other prominent angels.
• Scalable concept: Expansion underway in Texas with new locations planned in Austin and Dallas.
• Multi-channel growth: Diversified revenue streams through restaurants, retail, and wholesale coffee products.
• Strong profitability: Industry-leading store-level profitability supported by the breakfast-focused model.
• Experienced leadership: Founders featured in major publications with a track record of operational success.

Citizens is an Australian-inspired breakfast restaurant brand expanding its footprint in the U.S. with locations in New York and Texas, alongside a growing consumer packaged goods channel that distributes coffee pods, beans, and K-Cups. The concept combines chef-driven breakfast menus, specialty roasted coffee, and craft cocktails, aligning with the fast-growing breakfast segment of the restaurant industry. With proven store-level profitability and a scalable model, Citizens is positioning itself to meet increasing demand for wellness-focused dining experiences while building a recognizable national presence.

The fundraising supports the next stage of growth by fueling expansion into additional Texas markets such as Austin and Dallas, while continuing to strengthen its operations in Houston and New York. Funds will also enable Citizens to further develop its retail and wholesale distribution channels, creating multiple revenue streams beyond its brick-and-mortar restaurants. The company’s long-term vision includes scaling to dozens of locations nationwide and pursuing an eventual public offering. This offering represents an opportunity to contribute to the growth of a brand that blends hospitality, innovation, and strong community connections.

Company Info

Citizens is a U.S. cafe and CPG brand offering Australian-inspired breakfast, specialty coffee, and packaged coffee products.

Citizens is a specialty cafe and consumer packaged goods brand bringing the Australian breakfast experience to the U.S. market. The company operates restaurants in New York and Texas, offering chef-driven menus, craft coffee, and cocktails, while also distributing coffee pods, beans, and K-Cups through retail and wholesale channels. Its model emphasizes quality, wellness-forward dining, and efficiency, drawing on the founders’ backgrounds in hospitality and design.

Since launching, Citizens has generated more than $37 million in lifetime revenue and continues to expand with strong per-store performance. The brand has attracted notable investors and media recognition while focusing on scaling in key markets such as New York, Houston, Austin, and Dallas. With a goal of building a national footprint, Citizens is positioning itself as a leading breakfast brand in both restaurants and packaged coffee products.