View details of this raise on Seedstage

San Diego, CA

Expanding an independent music festival while preserving its community-driven culture.

• Independent growth: Building a profitable festival while remaining community-owned and free from corporate buyouts.
• Sustained momentum: Consistent year-over-year growth in attendance and strong community loyalty.
• Proven foundation: Successful track record with multiple years of events and expanding brand recognition.
• Community ownership: Investors gain both ownership and participation through festival perks and access.
• Creative expansion: Plans to grow through additional immersive events beyond the flagship festival.

Same Same But Different is a multi-day independent music festival designed to combine live performances, wellness, and immersive creative experiences in a community-driven environment. Established in 2017, it has grown from a small gathering into a nationally recognized event while maintaining a deliberate cap on attendees to preserve its intimate culture and unique atmosphere. The offering is focused on expanding the festival’s reach and strengthening its brand presence while ensuring it remains independent and aligned with its founding values. This approach emphasizes cultivating a loyal community that actively participates in shaping the event’s future.

The fundraising is intended to support continued growth and improvements to the festival experience while also enabling the launch of additional immersive events throughout the year. By involving its community directly, the company aims to reinforce long-term sustainability without compromising the festival’s ethos. Investors are invited to become part of the organization’s development, not only through ownership but also by accessing exclusive perks that further deepen their connection to the festival. The broader goal is to create a community-owned platform for music and cultural experiences that balances profitability with authenticity.

Company Info

Same Same But Different is an independent California music festival combining live performances, wellness, and immersive experiences in a community-focused setting.

Same Same But Different is an independent music festival held annually at Lake Perris, California, combining live performances, wellness activities, and immersive creative experiences. Since its founding in 2017, the event has grown steadily, attracting over 25,000 attendees to date and developing a loyal community with strong year-over-year retention. The festival emphasizes maintaining an intimate atmosphere by capping attendance, ensuring that culture and community remain central to its identity.

In addition to the flagship festival, the organization produces smaller events throughout the year, extending its brand and fostering engagement beyond the main weekend. The leadership team, rooted in music and experiential design, has built a sustainable model focused on profitability without mass expansion. With consistent revenue growth, strategic partnerships, and a dedicated fan base, Same Same But Different positions itself as a boutique destination that blends entertainment with authenticity and community-driven values.