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Elk Grove, CA

Scaling a family-run dessert brand into a regional leader in premium no-bake cheesecakes.

• Award-Winning Cheesecakes: Recognized at the California State Fair for excellence in taste, texture, and creativity.
• Viral Social Media Presence: Received a viral review from a TikTok influencer, boosting brand recognition.
• Community Impact: Donates five percent of proceeds to the Syni Washington Scholarship Fund.
• Retail Expansion: Stocked in over twelve retail stores with plans for further growth.
• Media Recognition: Featured on Good Day Sacramento, enhancing local credibility.

Jay The Cheesecake Queen is expanding from a small-batch, family-run operation into a regional dessert brand serving major retailers and new markets. The company aims to grow through strategic investments in production, logistics, and branding. A private commercial ghost kitchen and delivery van will expand capacity, ensure compliance, and protect product quality. Renovations on a preexisting mobile trailer will allow for a standalone operation without the high costs of a brick-and-mortar location. Professional accounting will provide financial oversight, while bulk purchasing will lower costs and secure supply. Additional staff will enable leadership to focus on business development and marketing.

Branded packaging and targeted outreach will boost retail appeal and visibility, while proper insurance, permits, and compliance will safeguard growth. An emergency reserve fund will provide stability through challenges. These steps will position Jay The Cheesecake Queen as a nationally recognized leader in premium, convenient, no-bake cheesecakes. The company is committed to maintaining product quality and expanding its reach, with a focus on becoming a household name in the dessert industry.

Company Info

Jay The Cheesecake Queen specializes in premium, no-bake cheesecakes, aiming to expand from a local favorite to a nationwide brand.

Jay The Cheesecake Queen is a family-operated dessert brand based in Sacramento, California, specializing in premium, no-bake cheesecakes. Founded by Jasmine Allen, the business has grown from a small kitchen operation to a recognized brand featured in over twelve retail locations. Known for its signature Strawberry Crunch Cheesecake Cup, the company has gained popularity through pop-up events and viral social media exposure.

The business is focused on expanding its reach by investing in production, logistics, and branding. Plans include operating from a private commercial kitchen, enhancing retail partnerships, and increasing product offerings. With a commitment to quality and community, Jay The Cheesecake Queen donates a portion of proceeds to the Syni Washington Scholarship Fund, honoring the founder’s late brother. The brand aims to become a household name in the dessert industry, offering convenient and delicious cheesecake options nationwide.