Raise closed, search for fresh raises on Seedstage

Santa Monica, CA

Building an AI-powered advertising platform to help Shopify brands profitably scale campaigns.

• Experienced leadership team: Founders and executives bring expertise from StubHub, HotelTonight, IPSY, Boeing, and other leading companies.
• Targeted customer base: Focus on 10,000 Shopify brands with significant revenue that struggle with costly and inefficient agencies.
• Proven early support: Backing from venture investors and angels, including industry leaders in AI and digital marketing.
• Cost-efficient solution: AI-driven Chief Ads Agent delivers agency-level execution at a fraction of the cost.
• Innovative capital support: $300M Ad-Vest Fund offers performance-based advertising capital to scale successful campaigns.

REX is addressing the challenges faced by direct-to-consumer brands in digital advertising, where ad budgets are often wasted on fraudulent traffic and agencies charge high monthly retainers for limited results. The company is developing the Chief Ads Agent, an AI-driven solution designed to execute profitable campaigns at a fraction of traditional agency costs. This system is intended to give Shopify brands a reliable, scalable, and cost-efficient way to manage digital advertising without relying on large teams or outside agencies. By building a subscription-based model combined with success fees on performance, REX aims to create a business that grows alongside its customers’ advertising success.

Funds from the raise will be used to accelerate product development, expand the customer base, and establish REX as a leading solution for founder-led Shopify brands frustrated with current advertising options. The company’s leadership brings experience from major brands such as StubHub, HotelTonight, IPSY, Boeing, and more, combining expertise in digital marketing, operations, and scaling businesses. With an emphasis on targeting a specific segment of Shopify stores generating significant revenue, REX plans to onboard its first group of customers and expand quickly by offering a unique combination of AI-powered advertising execution and a performance-based capital program.

Company Info

REX is an AI platform that manages and optimizes digital advertising campaigns for Shopify brands.

REX provides an artificial intelligence platform designed to manage and execute digital advertising campaigns for Shopify-based direct-to-consumer brands. The system functions as an automated “Chief Ads Agent” that replaces traditional marketing agencies, integrating strategy, execution, and optimization into one streamlined service. Its technology is structured to reduce inefficiencies such as wasted ad spend caused by fraudulent traffic while maintaining consistent campaign management across platforms.

The company positions itself as a solution for small and mid-sized e-commerce businesses that face high costs and underwhelming results from agency partnerships. In addition to offering automated campaign execution, the platform incorporates performance-based structures where fees are linked to measurable outcomes. By combining advanced machine learning, fraud prevention mechanisms, and scalable operations, REX addresses common barriers in digital advertising, aiming to improve return on ad spend while keeping costs predictable for brand operators.