View details of this raise on Seedstage

New York, NY

Creating a resale and new marketplace exclusively for music merchandise.

• First-of-its-kind platform: Dedicated exclusively to music merchandise resale and new sales.
• Strong foundation: Sister company of Merchbar, a leading online music merch retailer.
• Large fan base: Access to a database of 7 million fans and over 100 million fan-artist connections.
• Exclusive products: Officially licensed items, vintage vinyl, and customizable lyric-based merchandise.
• Market potential: Positioned within a $4.3 billion music merchandise market with room for growth.

Merchagogo is raising funds to establish the first dedicated marketplace focused exclusively on music merchandise in both new and resale formats. The platform is designed to unify a fragmented market where fans currently rely on scattered shops, resale platforms, and small vendors to find vinyl, apparel, and memorabilia. By leveraging official licenses with major publishers and partnerships with international distributors, Merchagogo is building a destination that combines authenticity, exclusivity, and sustainability while catering to the growing demand for unique, music-related goods.

The company benefits from strong ties to its sister business, Merchbar, which has already proven its ability to scale in the music merchandise space. Merchagogo is positioned to capture audiences across fashion and fan-driven markets, offering items ranging from vintage band shirts to on-demand lyric-based merchandise. With access to millions of fans through existing networks and a growing catalog of inventory, the platform is aiming to become the go-to hub for music merchandise transactions. The raise will support platform development, audience expansion, and further build-out of partnerships that connect fans to authentic products while giving sellers a central space to reach buyers.

Company Info

Merchagogo is a dedicated online marketplace for new and pre-owned music merchandise including vinyl, apparel, and collectibles.

Merchagogo is a marketplace focused on music merchandise, offering fans access to new and pre-owned vinyl, apparel, and other collectibles. The platform provides a space for individuals, bands, and record stores to list items ranging from records and t-shirts to limited-edition memorabilia, giving fans a single destination to discover deals on music-related goods. Buyers can browse listings, review product details and images, and connect directly with sellers to ask questions before purchasing.

The company was created as a sister brand to Merchbar, a leading online music merchandise retailer, and benefits from access to a large fan database, established industry partnerships, and e-commerce infrastructure. Merchagogo positions itself as the first comprehensive resale marketplace dedicated exclusively to music merchandise, addressing a fragmented market spread across small shops and resale sites. Its catalog combines official licensed products, unique vintage items, and on-demand customizable merchandise tied to major publishing agreements.