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Austin, TX

Developing a boutique hotel and wellness center in Baja California Sur.

• Boutique Hotel Development: R!NO Baja is developing a 30-room boutique hotel in Baja California Sur.
• Sustainability Focus: The project emphasizes sustainability with an off-grid design to minimize environmental impact.
• Revenue-Based Model: The company uses a revenue-based financing agreement to secure a share of gross revenues.
• Strategic Partnerships: R!NO Baja partners with a Mexican operating company for local management while retaining brand control.
• Target Market: The project targets experience-seeking travelers from major U.S. and Canadian markets.

R!NO Baja is developing a boutique hotel and clifftop cantina in El Pescadero, Baja California Sur. The project includes a 30-room hotel, a yoga and wellness center, and a bar/restaurant, all designed to offer a world-class hospitality experience. The company has entered into agreements with a Mexican operating company to manage day-to-day operations while maintaining strategic control over branding and guest experience. The focus is on creating a sustainable, off-grid project that minimizes environmental impact and integrates with the local community.

The business model is built on a revenue-based financing agreement and a management services agreement, allowing R!NO Baja to receive a share of gross revenues and management fees. This structure enables the company to maintain brand integrity and quality control without direct operational responsibilities. The target market includes experience-seeking travelers from major U.S. and Canadian markets, particularly those interested in authentic, immersive experiences. The company aims to establish a proof of concept with this property and potentially expand to additional locations using the same contractual structure.

Company Info

R!NO Baja is creating a boutique hotel and clifftop cantina in Baja California Sur, focusing on sustainability and immersive experiences.

R!NO Baja is developing a boutique hotel and clifftop cantina located on 27 acres of oceanfront property in Baja California Sur. The project includes a 30-room hotel, a yoga and wellness center, and a bar/restaurant, all designed to offer a world-class hospitality experience. The business model is built around a revenue-based financing agreement and a management services agreement with a local Mexican operating company, allowing R!NO Baja to maintain strategic control over the brand and guest experience while minimizing direct operational responsibilities.

The company targets travelers seeking authentic and immersive experiences, emphasizing sustainability and community integration. R!NO Baja’s approach combines brand licensing, marketing, and strategic management services, providing a capital-efficient model that leverages local expertise. The project aims to position El Pescadero as an alternative to more developed Baja destinations, offering a unique blend of accommodation, dining, and social experiences.