View details of this raise on Seedstage

Newark, DE

Expanding craft beer brand with influencer-driven marketing and premium California brews.

• Influencer-Driven Branding: Calabasas Beer leverages the social media influence of its founder, Carl Dawson Jr., to connect with a younger audience.
• Premium California Brews: The company offers a range of craft beers brewed locally in California, each with a unique flavor profile.
• Direct-to-Consumer Model: Calabasas Beer employs a direct-to-consumer approach, complemented by wholesale distribution to key markets.
• Cultural Relevance: The brand focuses on lifestyle branding and celebrity collaborations to resonate with culturally engaged consumers.
• Scalable Business Model: The company plans to expand through limited-edition product drops, branded merchandise, and exclusive events.

Calabasas Beer is expanding its presence in the craft beer market with a focus on influencer-driven branding and premium California craft brewing. Founded by Carl Dawson Jr., a social media influencer with over 10 million followers, the company aims to connect with younger, culturally engaged consumers through lifestyle branding and celebrity collaborations. The brand offers a variety of flavors, each designed to resonate with different moods and settings, from poolside gatherings to casual hangouts.

The company leverages a direct-to-consumer model complemented by wholesale distribution to retail outlets, restaurants, and bars. Calabasas Beer plans to expand its offerings through limited-edition product drops, branded merchandise, and exclusive events. With a strong digital audience and a network of over 50 creators, the company is well-positioned to capture a significant share of the growing craft beer market, which is projected to reach $189.5 billion by 2027. The brand’s production infrastructure is secured, and initial distribution agreements are being finalized, setting the stage for a successful market entry.

Company Info

Calabasas Beer combines influencer-driven branding with premium craft brewing to create a lifestyle-focused beer brand.

Calabasas Beer is a craft beer brand rooted in Southern California, blending influencer-driven branding with premium brewing. Founded by Carl Dawson Jr., the brand leverages a massive social media following to connect with younger consumers seeking more than just flavor in their beverages. The product lineup includes a variety of brews, each designed to complement different social settings and moods, such as the Calabasas Special Mexican Lager and the Hidden Hills West Coast IPA.

The company stands out by integrating lifestyle branding and celebrity collaborations into its business model, aiming to create a cultural movement around its products. Calabasas Beer employs a direct-to-consumer approach, supplemented by wholesale distribution and exclusive events, to ensure accessibility and engagement. With a focus on cultural relevance and social media virality, the brand is positioned to capture a significant share of the growing craft beer market.