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Bentonville, AR

Developing a smart camera network for automated athlete video capture.

• Automated Video Capture: Hightag’s cameras automatically record athletes without the need for personal filming equipment.
• Partnerships with Sports Destinations: The company partners with ski resorts and mountain bike parks to install smart cameras.
• Service-Based Model: Users can purchase Day Passes or Memberships for unlimited access to captured media.
• AI-Powered Features: Includes intelligent tracking and coaching tools for enhanced user experience.
• Strategic Investor Support: Backed by notable investors, including REI Co-op, with potential for future acquisitions or IPO.

Hightag is developing a network of smart cameras designed to capture athletes in action without the need for additional equipment or a dedicated cameraman. By partnering with ski resorts, mountain bike parks, and other sports destinations, Hightag installs cameras that automatically record video clips when users pass by. These clips are then delivered directly to the user’s account in the Hightag app, allowing athletes to easily access and share their experiences.

The company aims to address the challenges faced by athletes in capturing footage of themselves during activities. By eliminating the need for personal filming equipment, Hightag expands its reach to a wide range of users, from professional athletes to families. The service-based model allows users to purchase Day Passes or Memberships, providing unlimited access to captured media. Hightag’s technology also includes features like AI-powered pan and zoom, coaching tools, and a social platform for sharing activities. The company is backed by strategic investors and aims to scale through potential acquisitions or an IPO.

Company Info

Hightag provides a smart camera network for athletes to automatically capture and share action sports footage.

Hightag is an innovative platform that leverages a network of smart cameras to enable athletes to capture high-quality video footage of themselves during action sports activities. By partnering with ski resorts, mountain bike parks, and other sports destinations, Hightag installs cameras that automatically record users as they pass by, delivering the footage directly to their accounts via the Hightag app. This system eliminates the need for athletes to carry additional equipment or rely on others to film them, making it easier to capture and share their experiences.

The platform offers flexible pricing options, including Day Passes and annual Memberships, allowing users to access and share unlimited footage. Hightag’s service model addresses the limitations of traditional action cameras by removing the need for setup and equipment, thus broadening its appeal to a wide range of users, from professional athletes to families. The company aims to transform how athletes capture and share their moments, providing tools for progression and self-improvement.