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Orlando, FL
Integrating esports with real-world racing to create accessible motorsports careers.
- Esports to Real Racing: Racing Prodigy transitions gamers to professional drivers through its Prodigy Racing League.
- Global Participation: Over 300,000 participants from 150+ countries have competed in Prodigy esports tournaments.
- Diverse Revenue Streams: The company generates revenue from media rights, sponsorships, and merchandise.
- Expansion Plans: Plans include new racing series and expanded media distribution to increase reach.
- Innovative Approach: Utilizes technology to make motorsports more accessible and inclusive.
Racing Prodigy is pioneering a new approach to motorsports by integrating esports with real-world racing. The company has developed the Prodigy Racing League, which allows gamers to transition from virtual racing to professional driving careers. This initiative addresses the high costs traditionally associated with motorsports, offering a merit-based pathway for aspiring drivers. Through global esports competitions, Racing Prodigy identifies talented individuals who are then given the opportunity to compete in real-life racing events.
The company’s business model includes revenue streams from media rights, sponsorships, and merchandise. Racing Prodigy has already engaged a large audience, with over 300,000 participants from more than 150 countries in its esports tournaments. The company plans to expand its reach with new racing series and increased media distribution. By leveraging technology and media, Racing Prodigy aims to make motorsports accessible to a broader audience, transforming the landscape of the sport.
Company Info
Racing Prodigy operates the first esports-to-real-life racing league, bridging virtual and real-world motorsports.
Racing Prodigy is a media and technology company that has established the Prodigy Racing League, the first esports-to-real-life racing league. This innovative platform allows gamers to transition from virtual racing to real-world motorsports, providing a merit-based path to professional racing careers. By leveraging gaming technology, Racing Prodigy aims to remove the traditional financial barriers associated with motorsports, offering opportunities to a diverse global talent pool.
The company monetizes through global media rights, sponsorships, and consumer engagement, including gaming participation and merchandise sales. With a strong media presence, Racing Prodigy broadcasts its racing series across major platforms like Amazon and Roku. The league’s structure includes various championships, starting with the Prodigy Three Championship, and plans to expand with additional series and international media distribution. Racing Prodigy is committed to transforming motorsports by integrating esports and real-life racing, fostering a new generation of professional drivers.





