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Indianapolis, IN

Expanding distribution of ready-to-drink cocktails in the Midwest.

• Sales Success: Sold 24,000 cases of ready-to-drink cocktails since launch.
• Regional Expansion: Expanding into new states including Kentucky and Ohio.
• Retail Presence: Available in major chains such as Kroger and Total Wine.
• Cost Efficiency: Improving margins by purchasing ingredients and materials in bulk.
• Consumer Appeal: Focus on premium, natural products that evoke nostalgia.

Shake Up Cocktails is expanding its reach in the Midwest by launching its ready-to-drink (RTD) cocktails in new states such as Kentucky and Ohio. The company has already established a presence in Indiana, Illinois, and Wisconsin, and aims to further penetrate the market by increasing its retail and grocery store partnerships. Shake Up Cocktails plans to use the funds raised to enhance its marketing efforts, including social media campaigns and sampling events, to build brand awareness and drive demand.

The company is also focused on improving its operational efficiency by purchasing ingredients and materials in bulk, which will help reduce costs and improve margins. Shake Up Cocktails has sold 24,000 cases since its launch and is available in major chains like Kroger and Total Wine. The company is committed to offering premium, natural products that resonate with consumers seeking quality and nostalgia in their beverage choices.

Company Info

Shake Up Cocktails produces ready-to-drink cocktails inspired by nostalgic fair flavors, using premium natural ingredients for authentic taste.

Shake Up Cocktails specializes in crafting ready-to-drink cocktails that capture the nostalgic flavors of classic fair beverages. Based in Indianapolis, the company has successfully sold 24,000 cases since its launch and is expanding its distribution across several Midwestern states, including Indiana, Illinois, and Wisconsin. Their products are available in major retail chains such as Kroger and Total Wine, emphasizing a commitment to using premium, natural ingredients to deliver authentic taste experiences.

The company leverages aggressive social media marketing and extensive sampling events to build brand awareness and consumer demand. Shake Up Cocktails aims to further expand its market presence by entering new states like Kentucky and Ohio, while also enhancing its direct-to-consumer sales channels. By focusing on quality and nostalgia, the company positions itself in the fast-growing spirit-based RTD cocktail market, appealing to consumers seeking natural and flavorful beverage options.