View details of this raise on Seedstage

Calistoga, CA

Developing an AI-powered device to optimize barrel aging in the spirits industry.

• AI-Powered Monitoring: Cogni provides real-time analytics on alcohol levels, evaporation, and quality metrics.
• Beta Testing: The device is currently being tested by major distilleries with a research partnership at the University of Kentucky.
• Industry Experience: The leadership team includes members with backgrounds from Brown-Forman and Cisco.
• Market Potential: Targeting a $3.46 billion market in the bourbon and wine industries.
• Expansion Plans: Plans to expand operations into Kentucky and California by 2025.

Simple Labs is developing Cogni, an AI-powered monitoring device designed to modernize the aging process of barrels used in the spirits industry. The device aims to provide real-time analytics on alcohol levels, evaporation, and quality metrics, helping producers make informed decisions about classification and aging timelines. Currently in beta testing, Cogni is being trialed by major distilleries and has a research partnership with the University of Kentucky’s Beam Institute. The company is targeting the bourbon and wine industries, with a total addressable market of approximately $3.46 billion.

The leadership team at Simple Labs brings experience from notable companies such as Brown-Forman and Cisco, providing a strong foundation for the company’s growth. By embedding IoT sensors into barrels, Cogni seeks to reduce waste and increase premium yield, addressing an estimated $14.2 billion in losses from barrel spoilage and misclassification. Simple Labs plans to expand operations into Kentucky and California by 2025, further establishing its presence in the industry. The company’s innovative approach offers a data-driven solution to a traditionally manual process, aiming to enhance the precision and efficiency of barrel aging.

Company Info

Simple Labs develops Cogni, an AI-powered device for real-time monitoring of aging barrels in the spirits industry.

Simple Labs is focused on modernizing the traditional barrel aging process in the spirits industry through its AI-powered device, Cogni. This innovative monitoring system is designed to provide real-time analytics on alcohol levels, evaporation, and quality metrics within aging barrels. By embedding IoT sensors, Cogni aims to help distilleries make informed decisions about classification and aging timelines, ultimately reducing waste and increasing the yield of premium spirits.

Currently in the beta testing phase, Simple Labs is collaborating with major distilleries and has established a research partnership with the University of Kentucky’s Beam Institute. The company targets the bourbon and wine industries, addressing a significant market need by potentially reducing the estimated $14.2 billion in annual losses due to barrel spoilage and misclassification. Simple Labs’ approach combines technological innovation with industry expertise to enhance the efficiency and precision of the barrel aging process.