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Englewood, FL

Expanding a multi-brand soju portfolio for modern consumers.

• Multi-Brand Portfolio: Offers a diverse range of soju products tailored for modern consumers.
• Retail Presence: Jun Ho is sold in over 285 Total Wine & More stores with plans for further expansion.
• Cultural Relevance: Focuses on culturally resonant spirits with bold, fruit-forward flavors.
• Scalable Growth: Plans for a 39-state distribution rollout via RNDC in 2025.
• Innovative Packaging: Features premium, resealable packaging designed for modern consumers.

Soju Ventures International is expanding its presence in the U.S. spirits market with a focus on modernizing soju for contemporary consumers. The company offers a multi-brand portfolio, including its flagship brand, Jun Ho, which features bold, fruit-forward flavors in still, sparkling, and non-alcoholic formats. Jun Ho is already available in over 285 Total Wine & More stores, and a confirmed 39-state distribution rollout via RNDC is planned for 2025. This expansion aims to capitalize on the growing demand for culturally relevant and flavorful alcohol options among Gen Z and Millennials.

The company is leveraging its expertise in retail and spirits to build a scalable platform for long-term growth. Soju Ventures controls its supply chain, ensuring cost efficiency and quality. The global soju market is valued at over $6 billion, with the U.S. segment projected to surpass $1 billion by 2030. Soju Ventures aims to fill the gap in the market with its premium, design-led soju brand, Jun Ho, which is crafted for the TikTok generation. The company’s strategy includes expanding its distribution footprint, launching new SKUs, and growing the non-alcoholic and wellness segment, positioning itself for national and international growth.

Company Info

Soju Ventures produces and distributes a modernized portfolio of soju products, focusing on cultural relevance and retail expansion.

Soju Ventures is a company focused on producing and distributing a portfolio of modernized soju products under multiple brand lines, including its flagship brand, Jun Ho. The company offers a variety of soju formats, including still, sparkling, and non-alcoholic options, packaged in embossed glass and resealable aluminum bottles. These products are designed to cater to the tastes of Gen Z and Millennials, emphasizing bold, fruit-forward flavors and cultural relevance.

The company has established a significant retail presence, with its products available in over 285 Total Wine & More stores across the United States. Soju Ventures aims to expand its distribution through strategic partnerships, such as a planned rollout with RNDC across 39 states. By controlling its supply chain and owning its brand IP, the company maintains cost efficiency and full control over its assets, positioning itself for scalable growth in the U.S. and global markets.