View details of this raise on Seedstage

South Pasadena, CA

Expanding inventory and product lines to capture a larger share of the global underwear market.

• Proven Traction: Culprit Underwear has achieved $30M in lifetime revenue with over 1.5 million pairs sold.
• Large Customer Base: The company has a customer base of 600,000 and over 10,000 five-star reviews.
• Market Opportunity: Targeting the $90 billion global underwear market with innovative designs and sustainable materials.
• Celebrity Endorsements: Endorsed by celebrities such as Billie Eilish and Tom Hardy, and featured in popular TV shows.
• Sustainable Materials: Uses Micromodal fabric made from responsibly harvested beechwood trees, offering comfort and sustainability.

Culprit Underwear is expanding its operations to capture a larger share of the global underwear market, which is projected to reach $140 billion by 2032. The company plans to use the funds raised to expand inventory, develop new product categories such as pajamas and loungewear, and enhance marketing efforts to reach new audiences both domestically and internationally. Additionally, Culprit aims to hire key personnel in marketing, operations, and product development to support its scaling efforts.

Culprit Underwear has already achieved significant traction with over 1.5 million pairs sold and a customer base of 600,000. The company is known for its unique, conversation-starting designs and sustainable materials, such as its signature Micromodal fabric. Culprit’s direct-to-consumer model and content-driven marketing strategy have contributed to its success, with organic celebrity endorsements and a strong presence in popular media. The company is positioned to capitalize on the growing demand for brands that offer personality, sustainability, and ethical production.

Company Info

Culprit Underwear creates eco-friendly, creatively designed underwear using sustainably sourced materials, focusing on comfort and individuality.

Culprit Underwear is a direct-to-consumer brand based in Los Angeles, specializing in eco-friendly and creatively designed underwear. The company uses sustainably sourced Micromodal fabric, known for its softness and breathability, to produce comfortable and stylish underwear. Culprit’s unique approach includes limited-edition designs that serve as wearable art, appealing to consumers seeking both comfort and individuality.

The brand has gained significant traction with over 1.5 million pairs sold and a strong customer base of 600,000. Culprit’s innovative products, such as the LadyBoxers, have contributed to its rapid growth. The company leverages humorous and shareable video content to enhance brand awareness and drive sales, supported by organic celebrity endorsements. Culprit aims to capture a larger share of the $90 billion global underwear market by offering products that combine style, comfort, and sustainability.