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Rancho Cordova, CA

Expanding retail presence and product offerings with a focus on legacy and transformation.

• Unique wine origins: Franzese Wine sources from Armenia, the birthplace of wine, using the indigenous Areni grape.
• Expanding retail presence: The company is increasing its retail footprint across the U.S. to reach more consumers.
• New product offerings: Plans to launch non-alcoholic whiskey, brandy, and additional wine varieties.
• Mission-driven brand: Focuses on transformation and redemption, led by Michael Franzese’s personal story.
• Strong online presence: Utilizes Michael Franzese’s extensive online reach for organic brand promotion.

Franzese Wine is expanding its operations to increase retail presence and introduce new products, including non-alcoholic whiskey, brandy, and additional wine varieties. The company sources its wine from Armenia, the birthplace of wine, utilizing the indigenous Areni grape known for its bold and expressive flavors. This expansion aims to honor the ancient winemaking traditions while bringing these unique wines to a broader audience.

The company is driven by a mission of transformation and redemption, led by Michael Franzese, a former mob boss turned entrepreneur. His personal story of change and the brand’s commitment to legacy and purpose resonate with a growing community of wine enthusiasts and supporters. Franzese Wine leverages Michael’s extensive online reach and storytelling ability to organically promote the brand, aiming to create a lifestyle brand that goes beyond just wine.

Company Info

Franzese Wine produces wines from Armenia’s historic vineyards, combining ancient traditions with a story of personal transformation.

Franzese Wine is a unique wine company that sources its products from the historic vineyards of Armenia, known as the birthplace of wine. The company focuses on producing bold and expressive wines using the indigenous Areni grape, which has thrived in volcanic soil for centuries. By reviving ancient winemaking traditions, Franzese Wine aims to honor the deep historical roots of the region while offering a distinctive product to wine enthusiasts.

Beyond its wine offerings, Franzese Wine is a mission-driven lifestyle brand centered around the personal transformation of its co-founder, Michael Franzese. Once a powerful mob boss, Franzese has turned his life around and now shares his story of redemption and second chances. This narrative resonates with a growing community of wine lovers and individuals seeking purpose, contributing to the brand’s organic growth and visibility without traditional marketing efforts.