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Westwood, NJ

Expanding smart home solutions with new products and strategic partnerships.

• Product Expansion: Iotty is launching a new smart outlet to complement its existing smart switch line.
• Sales Growth: The company has sold over 100,000 units and generated more than $13 million in revenue.
• SaaS Platform: Iotty Plus offers smart-home automation and energy insights, enhancing customer engagement.
• Retail Expansion: Plans to expand into Amazon and partner with interior designers and architects.
• Competitive Advantage: Patented modular design allows for endless customization and easy installation.

Iotty is expanding its product line with the launch of a new smart outlet, building on the success of its smart switches. The company has already sold over 100,000 units and generated more than $13 million in revenue. The new smart outlet is designed to integrate seamlessly with Iotty’s existing ecosystem, offering users enhanced control over their home lighting and appliances. This expansion aims to increase the average order value per customer and strengthen Iotty’s position as a comprehensive smart-home solution provider.

In addition to product expansion, Iotty is focusing on scaling its sales channels and enhancing customer engagement through the introduction of Iotty Plus, a SaaS platform for smart-home automation and energy insights. The company plans to expand into major retail platforms like Amazon and build partnerships with interior designers and architects to capture high-value customers. By leveraging its patented modular design and customizable faceplate options, Iotty aims to differentiate itself in the competitive smart home market, which is projected to grow significantly in the coming years.

Company Info

Iotty designs smart switches and outlets that combine Italian aesthetics with app-based functionality for modern homes.

Iotty specializes in creating smart switches and outlets that blend Italian design with modern technology. Their products are designed to be both aesthetically pleasing and easy to use, integrating seamlessly with popular smart home systems like Alexa, Google, and Siri. Iotty’s patented modular design allows for extensive customization with various faceplate options, including glass, ceramic, and wood, providing users with the ability to personalize their home lighting solutions.

The company has sold over 100,000 devices and generated more than $13 million in revenue, demonstrating strong market traction. Iotty is expanding its product line to include smart outlets and is launching a SaaS platform, iotty Plus, to offer advanced automation and energy insights. By partnering with interior designers, architects, and expanding into retail and online platforms like Amazon, Iotty aims to position itself as a comprehensive smart-home solution provider.