View details of this raise on Seedstage

Grand Marais, MN

Building a modern bathhouse facility on Lake Superior.

• Media Recognition: Featured in The New York Times, Travel & Leisure Magazine, and other major publications.
• Consistent Growth: Achieved three years of year-over-year revenue growth.
• Loyal Customer Base: Established brand with a dedicated following.
• Innovative Offerings: Launched one of the first public floating saunas in the USA.
• Job Creation: Expansion will create more jobs in the rural community.

Sisu + Lyly is expanding its operations by building a modern bathhouse on the East Bay of Lake Superior in Grand Marais, Minnesota. The company, which opened in 2021, has established a loyal customer base and gained national media attention. The new facility will feature hot and warm pools with views of Artists Point and Lake Superior, a steam room, a large sauna, a cold plunge pool, and a lounge with a snack and beverage bar. This expansion aims to cater to the growing wellness market, which is increasingly important to consumers.

The company currently employs nine staff members and plans to create additional jobs in the rural community with the new facility. Funds raised will be used alongside owner investment and a bank loan to bring this project to life. Sisu + Lyly’s location on the North Shore, a premier destination market attracting 1.2 million tourists annually, positions it well to capitalize on the rising popularity of saunas and bathhouses. The project aligns with market trends such as the rise of social wellness, the thermal bathing renaissance, and the wellness spending boom.

Company Info

Sisu + Löyly offers a Nordic sauna experience and is expanding to include a modern bathhouse on Lake Superior.

Sisu + Löyly is a wellness destination located on the East Bay of Lake Superior in Grand Marais, Minnesota. Established in 2021, the business offers a Nordic sauna experience that has attracted a loyal customer base and national media attention. The facility currently features lakeside saunas and showers, providing an authentic thermal bathing experience in nature.

The company is expanding to include a modern bathhouse with hot and warm pools, a steam room, a large sauna, and a cold plunge pool. This new facility will also feature a lounge with a snack and beverage bar, aiming to enhance the wellness experience for both locals and the 1.2 million tourists visiting the North Shore annually. The expansion is expected to create additional jobs in the rural community, further establishing Sisu + Löyly as a premier wellness destination.