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Broomfield, CO

Developing a secure medical device for feeding tube management.

• Innovative Medical Device: The Button Huggie is designed to secure feeding tubes safely and painlessly.
• Clinical Validation: Clinical trials showed a 77% reduction in feeding tube dislodgement.
• Institutional Support: Backed by Children’s Hospital Colorado and the University of Colorado.
• Protected Intellectual Property: Patents granted in the US, EU, UK, Canada, China, and Japan.
• Business Model: Revenue from direct sales with plans for subscription services and insurance reimbursement.

Ezalife has developed the Button Huggie, an FDA-registered medical device designed to address complications associated with G-buttons, which are feeding tubes used to deliver fluids, nutrition, and medications. The device aims to reduce the dislodgement of feeding tubes, a problem affecting over one million families annually in the United States. Clinical trials have demonstrated a 77% reduction in dislodgement rates compared to traditional tape methods, and the product has received positive feedback from parents and healthcare professionals.

The company has secured funding from institutions such as Children’s Hospital Colorado and the University of Colorado, and has completed FDA registration and patent grants in multiple countries. Ezalife’s business model includes direct-to-consumer sales and plans for a subscription service to provide ongoing supplies to families. The company is raising funds to expand its manufacturing capabilities, product line, and customer acquisition efforts, with the goal of achieving broader adoption in healthcare settings and insurance reimbursement.

Company Info

Ezalife develops the Button Huggie®, a securement device for G-buttons, enhancing feeding tube care for patients.

Ezalife has developed the Button Huggie®, an FDA-registered medical device designed to secure G-buttons, which are feeding tubes used to deliver fluids, nutrition, and medications directly to the stomach. This device addresses the common issues associated with traditional tape and gauze methods, such as dislodgement and discomfort, by providing a more secure and painless solution. The Button Huggie® has undergone clinical trials, demonstrating a significant reduction in feeding tube dislodgement and high parent satisfaction rates.

The company operates in the feeding tube market, which serves over one million patients annually in the United States alone. Ezalife’s business model includes direct-to-consumer sales of monthly supply kits, with plans to expand into subscription services and insurance-covered prescriptions. The Button Huggie® is protected by patents in multiple countries, ensuring the company’s ability to innovate and expand its product offerings in the future.