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Palisade, CO

Increasing production and market reach in boutique wine.

• Top Tasting Room: Voted top 5 tasting room experiences in the United States by USA Today.
• Award-Winning Wines: The 2022 Pinot Noir was an editors’ pick in Decanter Magazine, and the 2023 Cabernet Sauvignon received 93 points.
• Sustainable Practices: The vineyard is regeneratively farmed, focusing on quality over quantity.
• Expansion Plans: Plans to scale production from 1,200 to 5,000 cases and increase wine club membership.
• Unique Visitor Experience: Visitors can enjoy wine tasting in a historic setting with views of the Grand Mesa and Bookcliff Range.

The Ordinary Fellow is a boutique winery located in Western Colorado, known for producing small-batch wines with minimal intervention. The winery is situated in a historic peach packing shed in Palisade, CO, offering visitors a unique experience where they can observe the winemaking process while enjoying a selection of wines. The vineyard practices regenerative farming, focusing on quality over quantity, and is committed to sustainable practices. The funds raised will be used to purchase additional grapes, allowing the winery to increase production by approximately 1,400 cases. This expansion aims to enhance market reach and generate significant additional revenue.

The Ordinary Fellow has gained recognition for its high-quality wines, with accolades from various national and international publications. The winery’s wines are featured in Michelin-starred restaurants and luxury resorts, reflecting its growing prestige. The company plans to scale production significantly over the next few years, aiming to increase wine club membership and visitor traffic. The Ordinary Fellow celebrates the beauty in ordinary moments, offering a welcoming atmosphere where visitors can enjoy the simple pleasures of life, such as sharing a bottle of wine with friends.

Company Info

The Ordinary Fellow is a family-owned winery in Colorado producing small-batch wines with a focus on sustainability and quality.

The Ordinary Fellow is a boutique winery located in Palisade, Colorado, owned by Ben and Karo Parsons. The winery focuses on producing small-batch wines with minimal intervention, using grapes from regeneratively farmed vineyards in Southwest Colorado and Utah. The tasting room, housed in a historic peach packing shed, offers visitors a chance to experience the winemaking process while enjoying a selection of wines, including white, rosé, and traditional method sparkling wines. The winery also features a shaded patio with views of the Grand Mesa and Bookcliff Range, often hosting local food trucks during the summer.

The Ordinary Fellow has gained recognition for its high-quality wines, which are featured in Michelin-starred restaurants and luxury resorts. The winery emphasizes sustainability and quality over quantity, with a commitment to eco-friendly practices from vineyard to bottle. The name reflects a sense of hospitality and community, celebrating the beauty in everyday moments and the joy of sharing wine with friends.