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Colorado Springs, CO

Expanding a premium pastry boutique with a focus on handcrafted desserts and strategic growth in New York City.

• High-margin product line: Maison Rouge offers a high-end pastry segment with a predictable cost structure.
• Optimized operational model: The company operates efficiently in small footprint locations within Manhattan’s high-density demand environment.
• Strong brand equity: Brand identity is driven by visual aesthetics, packaging, and a digital-first content strategy.
• Vertically integrated model: Includes full-cycle production and retail, ensuring consistent quality and product replicability.
• Phased expansion plan: Plans include online sales, a flagship boutique, and a wholesale program to grow market reach.

Maison Rouge is a specialized pastry boutique located in Manhattan, New York. The company operates with a vertically integrated model that includes full-cycle production and a retail point, focusing on high-margin, handcrafted desserts. Maison Rouge emphasizes premium packaging and standardized production protocols to ensure consistent quality and product replicability. The primary customer acquisition channel is organic digital traffic, targeting an upper-middle-income demographic living and working in Manhattan.

The funds raised will be allocated towards equipment, lease payments, and tenant improvements. Maison Rouge plans a phased expansion between 2026 and 2027, which includes launching online sales, opening a flagship boutique in Midtown Manhattan, and introducing a wholesale program. The company aims to establish additional points of sale at Christmas markets and seasonal pop-up venues, as well as new full-service boutiques in key New York City neighborhoods. This expansion strategy is designed to build brand presence, strengthen operations, and grow market reach.

Company Info

Maison Rouge is a Manhattan-based pastry boutique specializing in handcrafted desserts with a focus on quality and premium presentation.

Maison Rouge is a specialized pastry boutique located in Manhattan, focusing on high-margin, handcrafted desserts. The business operates with a vertically integrated model that includes full-cycle production and a retail point, ensuring consistent quality and product replicability. Maison Rouge targets an upper-middle-income demographic in Manhattan, utilizing organic digital traffic as its primary acquisition channel. The boutique is known for its premium packaging and standardized production protocols, which contribute to its strong brand equity.

The interior of Maison Rouge blends modern and classic aesthetics, featuring warm beige tones and deep reds to create a luxurious yet inviting atmosphere. Desserts are displayed in premium cases, emphasizing their artistic presentation. The boutique plans to expand its presence by launching online sales, opening a flagship location in Midtown, and introducing a wholesale program. Future plans include establishing additional boutiques and participating in seasonal markets to enhance brand accessibility across New York City.